The pandemic-induced surge in online shopping has proven how technology used in retail industry business strategies has helped retail to survive during this time. As retail technology trends post-Covid will continue to emerge, retail businesses must be aware of these trends to remain relevant in the digital age...
Without a doubt, the pandemic has accelerated eCommerce, boosting online sales globally as a result of the closure of thousands of nonessential retail stores. As businesses continue to recover from the hardship of 2020, maintaining a business model for a socially distant world is still more crucial than ever, with consumers feeling more confident than ever to make online purchases...
Market demand is a crucial part of any business strategy and basically describes the demand for any given product and who wants to purchase it. A number of different factors are involved in working this out but it is determined by how willing consumers are to spend a certain price on a particular good or service. As market demand increases, naturally, so does price due to the higher interest...
With 1.5 billion downloads worldwide, TikTok has become one of the fastest growing social media apps. Users can make the most of the platform and choose from a variety of different songs, sounds from TV shows, filters, hashtags, take part in challenges and reproduce memes. TikTok has already become a viral phenomenon, but during the ...
eCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and consistently incorporating better ways of doing business online. Using live streaming and video-based commerce to drive online sales could be the next big disruption and understanding how streaming ...
The importance of sustainability in retail has never been so crucial, especially when it comes to fashion and luxury brands. In today’s world, sustainability is so much more than just a buzzword or marketing phrase; it’s now a way of life. It no longer just applies to an object being reusable or recyclable, instead, it ...
To stay ahead in an ever-growing, ever-competitive marketplace, luxury fashion brands need to be aware of the relevant trends each year. It can be a difficult sector to navigate. Evolving channels and shifting markets offer great revenue opportunities whereas, on the other hand, global economic growth as a whole is slowing and industry competition is ...
With a new year come new trends in the world of retail and eCommerce. This time, many of them were brought by innovative technologies that have thoroughly changed the ways consumers browse and shop. The number of visits to brick-and-mortar stores is decreasing year and year, where online retail, on the other hand, is blooming. ...
Data Analytics has enriched many industries and eCommerce is no exception. Looking at the eCommerce fashion industry analysis, the market keeps constantly shifting, as machine learning and other technologies significantly improve efficiency and retrieve information to transform data into valuable insights. No one struggles with collecting data, because data is everywhere. The trouble is, that ...
Throughout the past few years in the digital marketing industry, platforms are releasing new and upcoming technology that is completely changing the world of marketing forever. Artificial intelligence has sneaked up, and it is no secret that it has the power to ultimately transform the marketing strategy of your business. The use of AI tools, ...
