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ledger

The True Value of Bitcoin: Blockchain

17/01/2018 0 Comments By Tom Reading Time: 1 Minutes

In 2017, Bitcoin, and cryptocurrency in general, firmly planted themselves into the mainstream news cycle. Reporting mostly consisted of speculative hype, some critical, some optimistic, about the future of Bitcoin as a legitimate currency and its potential to revolutionise the world’s financial systems. Some saw an opportunity for a new, secure, decentralised monetary system, others ...

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Amazon Alexa

How Voice Technologies will Change the World

29/11/2017 0 Comments By Kate Fairman Reading Time: 4 Minutes

The digital landscape is changing. We’re looking ahead at a world where we stop talking about “channels” or “platforms”. Our day to day lives will still be structured by technology in exactly the same way, but we’ll interact with services and apps through just the one interface. And guess what? This time it’s a super ...

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5 Free, Easy Ways to Organically Boost Instagram Engagement

06/08/2017 0 Comments By Tom Reading Time: 2 Minutes

If you’re beginning to feel like your Instagram post engagement is decreasing, then you’re not the only one. Ever since Instagram did away with the chronological ordering of posts in favour of an algorithm-driven feed in 2016, engagement has decreased on average around 33%, according to analytics firm Quintly. As such, you may want to ...

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Does fashion need to re-evaluate its obsession with data?

18/07/2017 0 Comments By Kate Fairman Reading Time: 2 Minutes

Back in 2013, Business of Fashion published an interview with Viktor Mayer-Schönberger and Kenneth Cukier, authors of Big Data: A Revolution That Will Transform How We Live, Work and Think. Discussing the fashion industry, they described an era where brands would endlessly collect and analyse data on customer’s interactions. They had it right. The potential to ...

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fitness-tracker-market

Fitness tracker market – Can it become mainstream?

18/08/2016 0 Comments By Waka Reading Time: 3 Minutes

The recent forecast says that the wearable market will reach 7.1 million units just in Western Europe. The numbers appear less significant compared to the sales of smartphones. Yet, the statistics indicate the growing trend ahead as more and more people are showing interests in spending on wearables (via The Verge). Despite the average price increase, the sales are skyrocketing and demand is obviously swelling.

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Is Yahoo doomed? – Shifting focus on valuable content marketing

09/08/2016 0 Comments By Waka Reading Time: 3 Minutes

It's been four years since Marissa Mayer took the reins as the CEO of Yahoo Inc. Despite the earlier expectations, changes have been taking place rather slowly, if not at all. The company's underlying business challenges turned out to be way more gigantic. So is Yahoo doomed?

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How technology is simplifying online grocery shopping.

04/07/2016 0 Comments By Waka Reading Time: 3 Minutes

While some shoppers may simply prioritise price and delivery cost, his or her experience using and interacting with each online grocery store also determines the convenience and efficiency. My personal experience with online grocery shopping tells me that some specific UX features are exceptionally good while other sites can be slightly frustrating to use.

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Are cultural hurdles the biggest challenge to self-driving cars?

15/05/2016 0 Comments By Waka Reading Time: 3 Minutes

The technologies we need it for self-driving cars are out there. We already have a good number of them cruising some roads. The government is committed to invest in the infrastructure. But the real barriers might be in the minds of UK drivers.

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The immersive luxury retail experience: Burberry, Fendi, Givenchy & Marc Jacobs

17/04/2016 0 Comments By Waka Reading Time: 3 Minutes

While digital has dominated the way we shop, it hasn’t outweighed the merit of in-person and first-hand brand experience. So how do luxury fashion brands go about to create immersive luxury retail experience?

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FinTech: a threat to the traditional banking industry?

14/03/2016 0 Comments By Waka Reading Time: 3 Minutes

Moving away from the traditional methods, FinTech presents a much more efficient, transparent and convenient way of financing using cutting-edge digital platforms. They are capable of delivering customer-centred services at a more affordable and accessible manner than the established financial institutions. So is it ‘sapping away’ the existing big players?

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