Despite all the publicity, the hype has calmed down (to say the least) over the past year. A recent report by L2 reveals that Meerkat in iSO ranking among social media apps has experienced a steady decline to about 400. Meanwhile, Periscope has remained within the top 10.
“Big brands need a big media agency.” - Not anymore, as technological shifts have rendered this assumption obsolete. As advertising and marketing are expanding beyond television and print ads to Twitter and blogging, many well-established brands are turning to more specialised and personalised boutique agencies.
App vs. Web: while mobile apps are still popularly used in our life, that doesn’t necessarily make mobile apps the top marketing priority over responsive websites.
Online reviews are a powerful thing. It has become indispensable for maintaining a good and sturdy reputation for consumer-focused brands. But how influential exactly are they?
The recent emoji marketing campaigns by big brands are the best example illustrating the scale of popularity. 2015 alone saw several notable brands capitalising on the power of emoji.
Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?
Early Christmas ads will likely to tire out UK shoppers before the final rush in December. Here we've curated some anti-Christmas marketing examples where brands opted out cliche and created alternative takes on Christmas instead.
Truly engaging lifestyle eCommerce websites serve as the hub for informative, educative and entertaining contents that encourage customers to come back again and again. So here are two more excellent examples of what lifestyle eCommerce should look like:
Celebrity endorsement and billboards ads will likely to remain as a powerful digital marketing for activewear brands. But connecting with customers online - whether through mobile apps or effectively integrated with eCommerce sites - is likely to hold the key to shape the future faces of brands.
Well, that was a highly exaggerated statement to make. But there have been some reasonable grounds to suspect the very very unlikely. To say the least, they may lose a bit of significance. While flashy 80’ graphic prints and golden studs only serve as a satirical nod, the stealth wealth trend remains evident. The idea is not just about the rich opting for a simple-looking luxury handbags in the wake of austerity and lingering post-2008 recessionary mentality.