Did you know that investing in User Experience (UX) has a 9,900% return on investment? When you combine this with the fact that the average consumer abandons five purchases every year due to a poor website, it’s not hard to see why UX is something you need to take very seriously!
We all know the importance of living a more eco-friendly life! From recycling our glass bottles to using renewable energy, a lot of you are probably already taking positive steps. But have you considered how the Internet impacts the environment? Every year, the global digital ecosystem consumes between 200 and 400 terawatt hours. Our web activities are part of this. Furthermore, it’s estimated that one-fifth of the world’s total electricity consumption may be used by the Internet as soon as 2025...
A mental model represents a user’s perceived reality. It’s all about what a user thinks about a system based on what they think they already know about and their past experiences. Mental models are used in many industries today, such as psychology, business, and technology. They help to describe how a user defines the steps needed around a specific task...
A digital experience is any type of interaction a business and user has because of digital technologies. For example, this could be a customer buying a product on your e-store or a customer logging into their membership on your app. The digital experience is one built on convenience and efficiency. People can find the products and information they need with ease...
Think about your online experience. When you land on a website that’s difficult to use or fails to load properly, it becomes virtually useless, right? You probably hit the back button and look for another website to satisfy your needs. Technology only works when it provides an outstanding customer experience. This is why digital experience design is of huge importance. It’s a powerful design, which is strongly linked to the needs of your customers and the expectations they have...
AI and graphic design work together to simplify your creative workflow. Machine learning helps reduce manual labour and allows people to focus on the big picture. You can create a complete marketing campaign in 2 minutes using AI graphics tools. AI and UX are a powerful combination with a very bright future. AI improves UX design by providing ways to identify and meet user needs...
If you’ve not spent a lot of time on the UI and UX of your website throughout 2022, it’s time to change that in 2023. Did you know that a good UI can boost your website’s conversion rate by as much as 200%? If that wasn’t enough to impress you, a good UX design can boost your conversion rate by as much as 400%...
The psychology of design principles can have an important role in creating great user experience as some of these principles influence human behaviour. By understanding how different UX psychology principles can benefit your customers interactions with your brand it means that you can design products to elicit specific responses and actions from your users...
Imagine needing a new mattress so you begin browsing online for the best option that would meet your needs. After finding one with good reviews, imagery, and a description of the bed’s comfort, you decide to purchase it. The mattress is delivered and you lay down for the night and it just isn’t the right fit...
Everything in the world is different to how it was at the start of the year. Many people are currently in lockdown, businesses have been forced to close and the way the majority of people go about their day to day lives has been changed, potentially forever. Everything from how people make their livelihoods to ...