The psychology of design principles can have an important role in creating great user experience as some of these principles influence human behaviour. By understanding how different UX psychology principles can benefit your customers interactions with your brand it means that you can design products to elicit specific responses and actions from your users...
Imagine needing a new mattress so you begin browsing online for the best option that would meet your needs. After finding one with good reviews, imagery, and a description of the bed’s comfort, you decide to purchase it. The mattress is delivered and you lay down for the night and it just isn’t the right fit...
Everything in the world is different to how it was at the start of the year. Many people are currently in lockdown, businesses have been forced to close and the way the majority of people go about their day to day lives has been changed, potentially forever. Everything from how people make their livelihoods to ...
While there’s no one thing you can do to lead your brand to conversion after conversion, a close second is optimising your homepage so it becomes the best eCommerce homepage with the best odds for conversions. Again, while there’s no one thing you can do for this either, there are a couple of tips and ...
Adobe’s Digital Intelligence Briefing is a comprehensive report which analyses the state of digital proliferation and how it will impact both the retailer and consumer. You can read it for free, right here. Otherwise, here’s the skinny… Customer Experience is the New Black. Customer Experience (CX) is how customers interact with your organisation. Although it’s ...
Welcome to June – Summer for us here in London. Or, at least, whatever it is that “Summer” means to Londoners. More often than not: a week of Pimms-infused, burn-inducing sunshine at the end of May, followed by three months of torrential rain. Luckily for our team, central offices just off of Oxford Street mean ...
Helvetica. It’s the design equivalent to Marmite. Some love it. Others can’t stomach it. There is no denying, however, that it’s one of the most iconic fonts to have existed (sorry Comic Sans). Originally designed in 1957 by Swiss typographer Max Miedinger, 2017 marks Helvetica’s 60th Birthday. Miedinger’s aim was to create a typeface which ...
It was last year when Google introduced ‘Material Design’ - a new design lingo that was praised for changing the game. But it wasn’t until recently Google has started testing material design on their desktop search results page to a handful number of users, according to Android Authority.
Today grid-based design is, as ever, ubiquitous in our society. With a bunch of CSS-based grid frameworks available (see here), it has become much more efficient for designers to build and design beautiful responsive site layout with greatly reduced development time.
The recent forecast says that the wearable market will reach 7.1 million units just in Western Europe. The numbers appear less significant compared to the sales of smartphones. Yet, the statistics indicate the growing trend ahead as more and more people are showing interests in spending on wearables (via The Verge). Despite the average price increase, the sales are skyrocketing and demand is obviously swelling.
