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Blog

The 4 most overlooked UX basics for financial services

28/10/2014 0 Comments By Waka Reading Time: 3 Minutes

The most controversial artwork by Maurizio Cattelan was displayed back in 2010 in front of the Stock Exchange building in Milan. While its official name is L.O.V.E., everyone who sees the artwork has different interpretation for themselves.  – see more here. UX basics for financial services Once upon a time, financial sector was the motor of ...

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Oculus VR The future of digital marketing

29/09/2014 0 Comments By Waka Reading Time: 2 Minutes

Oculus VR: the return of virtual reality ‘‘The Oculus Rift is here, and it will blow your mind.” Virtual reality never lived up to the hype during the 1980s and 1990s despite the enthusiastic gamers’ attempts to blur the line between the real and virtual world. But VR is back to catch up with the ...

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Digital marketing trends for restaurants Recreating tasty experiences in 4 unique ways

23/09/2014 0 Comments By Waka Reading Time: 3 Minutes

Restaurant digital marketing trends Toad in the hole, spotted dick, stargazey pie – English cuisine has always been labelled as old-fashioned and bland, only attracting curious tourists. But the British Food Renaissance has transformed the way we eat during the past decade. London’s self-claimed foodies are becoming really hard to impress. While ‘casual’ dining out ...

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What can a cozy guest house teach you about experience design

What can a cozy guest house teach you about experience design?

09/09/2014 0 Comments By Waka Reading Time: 2 Minutes

What’s experience design about? When planning a trip, choosing a nice and cozy place to stay is almost as equally important as choosing which country to visit. There is a good reason for that. Staying at a dirty, smelly and dingy hostel full of drunk people and rude staff can easily ruin your whole trip. Yet ...

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The top 5 reasons to go card-centric with your UX

26/08/2014 0 Comments By Waka Reading Time: 2 Minutes

A card-centric user interface is fast becoming the new ‘it’ design for web developers. But why? Why is it we prefer to shuffle and stack, rather than scroll and search? We’ve made a list of the top five benefits of your card based design. Start small, Work big – Mobile UX Firstly cards work great on ...

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Minimalist Corporate Websites: Why some corporations are missing the point?

21/07/2014 0 Comments By Waka Reading Time: 2 Minutes

Minimalist Corporate Websites: Why some corporations are missing the point? Not so long ago, I had some good laughs reading BuzzFeed’s post on ‘20 Hilariously Terrible Corporate Websites’. Here is one of my favourite, which looks like a Greek RPG game from the early days. (Apparently it is a corporate website for water treatment service ...

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Appnova Case Study: CIPD’s membership renewal system

15/07/2014 0 Comments By Waka Reading Time: 1 Minutes

Summary Appnova helped CIPD re-design its membership renewal interface. Our UX team came up with a clean user interface encompassing a simpler navigation path, with clearer calls to action, in order to reduce drop-outs and, in turn, maximise conversions. Our Client The Chartered Institute of Personnel and Development (CIPD) is a professional association for human ...

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Is ux killing creativity

Is UX killing creativity

02/06/2014 0 Comments By Waka Reading Time: 2 Minutes

Is UX killing creativity? UX design is one of the hottest IT jobs today. In the United States alone, there were around 150,000 UX-related jobs by the end of 2013 (Unicorn Institute). UX design delivers consumers’ expectations and minimises ‘the unexpected’. So UX is all about creating a seamless user experience. But then wouldn’t all ...

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Holiday excitement starts here Excellent UX design for travel eCommerce

Holiday excitement starts here: Excellent UX design for travel eCommerce

06/05/2014 0 Comments By Waka Reading Time: 2 Minutes

Personally, my favourite part of going on holidays is the planning stage, and imagining the adventure that lies ahead. Just planning it makes me feel excited like a little kid on Christmas Eve. But often my pre-holiday excitement disappears at the same time I have to book for hotels or flights. And it happens simply because of ...

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