Did you know that 29% of small businesses don’t have a professional website? What about the fact that 75% of users make judgments about a company’s credibility based on their website’s design? No? Hmm. Did you also not know that 48% of visitors consider a website’s design to be the most telling factor about their ...
Web design is a particularly nuanced form of creative visual communication, driven by the needs of the user. And as creative design agencies have started to think more and more about those needs, focusing now on UX and UI, the role of the designer has become more than just the expert aesthetic problem solver. We ...
Adobe’s Digital Intelligence Briefing is a comprehensive report which analyses the state of digital proliferation and how it will impact both the retailer and consumer. You can read it for free, right here. Otherwise, here’s the skinny… Customer Experience is the New Black. Customer Experience (CX) is how customers interact with your organisation. Although it’s ...
People trust word-of-mouth recommendations over brands who have their own selfish agenda. So allow those authentic voices to work for your brand. Here are 5 User Generated Campaigns that rocked.
Today grid-based design is, as ever, ubiquitous in our society. With a bunch of CSS-based grid frameworks available (see here), it has become much more efficient for designers to build and design beautiful responsive site layout with greatly reduced development time.
But in recent years, the reasons for logo redesign have become a little more complex. It has certainly become difficult to tell if some changes in logo and typeface for well-known brands were even necessary or justified.
Despite the popular saying 'diamonds are forever', they weren’t eternal in the first place. Diamonds, as we know today, has constantly been re-imagined by the industry’s relentless and savvy marketing efforts since the early 1900s.
![Generation Z : A call for a whole new marketing language [Infographic]](https://www.appnova.com/wp-content/uploads/2016/03/Generation-X--850x559.jpg)
Generation Z - ‘the most influential generation in history’. Generation Z - ‘the most influential generation in history’. Nevertheless, many brands and researchers are still geared towards the millennials while downplaying the Gen Z.
As suggested by Econsultancy, car buyers spend 75% of their research time online. Ergo, automotive digital marketing has been going through a significant transition, as the millennials and their successors are leaving behind the traditional media channels (i.e., TV ads) to YouTube, Instagram and so on.
Finance websites including online banking and corporate sites are often complex to design and build, given the plethora of information and content involved. While there’s a plenty to cover when it comes to finance web design, we’re focusing on key competitive differentiators that will potentially set a brand from another: branding, innovation and social.
