Generation Z - ‘the most influential generation in history’. Generation Z - ‘the most influential generation in history’. Nevertheless, many brands and researchers are still geared towards the millennials while downplaying the Gen Z.
As suggested by Econsultancy, car buyers spend 75% of their research time online. Ergo, automotive digital marketing has been going through a significant transition, as the millennials and their successors are leaving behind the traditional media channels (i.e., TV ads) to YouTube, Instagram and so on.
Finance websites including online banking and corporate sites are often complex to design and build, given the plethora of information and content involved. While there’s a plenty to cover when it comes to finance web design, we’re focusing on key competitive differentiators that will potentially set a brand from another: branding, innovation and social.
Gone are the days of complex, heavy-loading airline web design. But that doesn't mean users' pain points have magically vanished. So what key UX improvements are required to makes a good airline website?
From user-generated social media marketing to user-friendly and seamless eCommerce checkout page, here the additional five key trends in digital marketing for beauty brands in 2015.
As October and November remark the key months for the upcoming holiday sales, we get a closer look at some of the most successful beauty web design and digital marketing strategies.
''Web design has no future’', according to Mashable. A bold statement to make? While it has brought to many designers’ attention, it doesn’t mean that web design has become irrelevant. So is web design dead? To balance the debate, we'll need to look at the other end of the argument.
Today we see many web designers adopting sticky headers as a way to arrange and structure a website for a better user navigation, using not-so-complicated CSS coding. It goes without saying why some designers prefer this technique. And our intuition tends to agree with this popular web design trend. But we need to step back and re-evaluate the fundamental assumption - Is sticky header good for user navigation?
A mobile app offering personalised shopping experiences Designed for the multifaceted user About Pocket Wardrobe Appnova helped Pocket Wardrobe design and develop a fashion and lifestyle website and a mobile app where users can interact with fashion stylists, shop assistants and other in-the-know fashionistas. Our design and UX team primarily focused on analysing and understanding ...
Restaurant digital marketing trends Toad in the hole, spotted dick, stargazey pie – English cuisine has always been labelled as old-fashioned and bland, only attracting curious tourists. But the British Food Renaissance has transformed the way we eat during the past decade. London’s self-claimed foodies are becoming really hard to impress. While ‘casual’ dining out ...