Welcome to June – Summer for us here in London. Or, at least, whatever it is that “Summer” means to Londoners. More often than not: a week of Pimms-infused, burn-inducing sunshine at the end of May, followed by three months of torrential rain. Luckily for our team, central offices just off of Oxford Street mean ...
In a nutshell, major changes include Magento 2’s compatibility with modern technologies such as HTML5, CSS3 and jQuery, leaving Prototype JavaScript framework behind. But what exactly does that mean for retailers? Inevitably, such exciting and predominantly technical debate has often excluded those who don’t speak the language! So, we want to fill in the gap by discussing this crucial issue from both aspects: developers/non-developers (including clients) and front-end/back-end.
![10 latest trends in digital marketing for beauty brands [Part.2]](https://www.appnova.com/wp-content/uploads/2015/10/Screen-Shot-2015-10-26-at-15.00.47-1-940x567.png)
From user-generated social media marketing to user-friendly and seamless eCommerce checkout page, here the additional five key trends in digital marketing for beauty brands in 2015.
Digital marketers are not much interested in a web visit that randomly lands on a particular website. On the other hand, marketers do care about the visitors with clear needs and goals in mind. To understand the end users better, we often invest time in creating and designing effective customer journey maps for almost every project we take care of.
Today most of our meetings and discussions are dominated by verbal and numerical formats. You're probably aware that they don't always lead to insightful and productive communications. But what about other underexplored ways of conveying important information that help unlock new business opportunities and innovations?
Easy ways to turn your SEO traffic into customers Trying to keep up with the ever-changing Google’s algorithm can be daunting. It is extremely hard to master the art of SEO to get your name on the top of Google’s search results. Let’s assume that you are using PPC ads to appear on the first ...
Digital Marketing for Coffee We love coffee. We just can’t miss an early morning café late and a late-afternoon espresso. The UK’s coffee shop sector continues to be ‘’one of the most successful in the UK economy’’. What has changed the nation of tea drinkers to coffee aficionados? Is this the George Clooney effect? Interestingly, while coffee ...
What’s experience design about? When planning a trip, choosing a nice and cozy place to stay is almost as equally important as choosing which country to visit. There is a good reason for that. Staying at a dirty, smelly and dingy hostel full of drunk people and rude staff can easily ruin your whole trip. Yet ...
Whether you are opening a new website, or need to convert your old site onto an open source platform, making that leap to a new CMS isn’t something to make light of. You can go with the tried and tested giants, WordPress, Joomla, Drupal, or maybe the more designer customizable LightCMS or Squarespace. There are ...
Summary Appnova helped CIPD re-design its membership renewal interface. Our UX team came up with a clean user interface encompassing a simpler navigation path, with clearer calls to action, in order to reduce drop-outs and, in turn, maximise conversions. Our Client The Chartered Institute of Personnel and Development (CIPD) is a professional association for human ...
