The digital era has brought about a whole host of opportunities. Businesses can now extend their horizons beyond brick-and-mortar spaces. In the realm of eCommerce, there are two platforms that reign supreme. Shopify and WooCommerce - These titans compete fiercely for the top spot, each wielding its own set of unique features that make it stand out.
In the past few years, we’ve seen unprecedented growth in the eCommerce market. Of course, the pandemic has played a role in this. But since life has gotten back to normal, the eCommerce industry hasn’t stopped thriving. In fact, by the end of 2023, global eCommerce sales are expected to reach nearly $6.4 trillion. This is clearly an industry with plenty of opportunities, but to take advantage of them, you need a great online store...
We all know the importance of living a more eco-friendly life! From recycling our glass bottles to using renewable energy, a lot of you are probably already taking positive steps. But have you considered how the Internet impacts the environment? Every year, the global digital ecosystem consumes between 200 and 400 terawatt hours. Our web activities are part of this. Furthermore, it’s estimated that one-fifth of the world’s total electricity consumption may be used by the Internet as soon as 2025...
#ICYMI, e-commerce has been booming in recent times. So much so that the sales generated in 2022 amounted to over $5 trillion. With 5.16 billion of the world’s population online, it’s easy to imagine how this monumental figure is so easily attainable. Given that the industry is still growing and developing, it leaves a lot of opportunities for brands to leverage the potential that exists...
The holiday season is fast approaching, which means that the season for gift shopping is technically already here. Consumers have become a lot savvier when it comes to gift shopping. Many people are choosing to order holiday gifts online to avoid congested stores...
Welcome to June – Summer for us here in London. Or, at least, whatever it is that “Summer” means to Londoners. More often than not: a week of Pimms-infused, burn-inducing sunshine at the end of May, followed by three months of torrential rain. Luckily for our team, central offices just off of Oxford Street mean ...
In a nutshell, major changes include Magento 2’s compatibility with modern technologies such as HTML5, CSS3 and jQuery, leaving Prototype JavaScript framework behind. But what exactly does that mean for retailers? Inevitably, such exciting and predominantly technical debate has often excluded those who don’t speak the language! So, we want to fill in the gap by discussing this crucial issue from both aspects: developers/non-developers (including clients) and front-end/back-end.
From user-generated social media marketing to user-friendly and seamless eCommerce checkout page, here the additional five key trends in digital marketing for beauty brands in 2015.
Digital marketers are not much interested in a web visit that randomly lands on a particular website. On the other hand, marketers do care about the visitors with clear needs and goals in mind. To understand the end users better, we often invest time in creating and designing effective customer journey maps for almost every project we take care of.
Today most of our meetings and discussions are dominated by verbal and numerical formats. You're probably aware that they don't always lead to insightful and productive communications. But what about other underexplored ways of conveying important information that help unlock new business opportunities and innovations?
