Has fashion become a senseless circus? Featuring weird ad campaigns, an extra thin Beyoncé and Karl Lagerfeld sporting a yellow safety vest.

Reading Time: 3 minutes

Of course you have to consider new markets, BRIC, Russian taste, Chinese future customers, Brazilian trends, you constantly have to astonish and amaze, you need to go weird and arty and cutting-edge, you have to choose the right testimonial but at the same time you have to surprise your fans / followers / afinicionados / clientele, but, seriously, it looks like fashion brands are losing the plot. Big time.

Remember the what-is-going-on-here? Chanel ad starring a confused, mumbling Brad Pitt?

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What about the Yeti-like pyjamas, courtesy of Chanel, once again?

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Who’s Chanel’s controversial creative director, the man behind these bold moves? It’s Karl Lagerfeld! And he’s wearing a safety vest!

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Meanwhile, Lady Gaga wears five kilos of sirloin steaks for Vogue.

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The Telegraph reports: ‘Courtney Love joins fellow controversial rocker Marilyn Manson for the latest Saint Laurent campaign shot by creative director Hedi Slimane.’
So, Yves Saint Laurent – the man who said “I am no longer concerned with sensation and innovation, but with the perfection of my style” – meets Marilyn Manson, Honorary Priest of the Church of Satan? Yes, it’s perfectly fine.

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Dolce & Gabbana’s new testimonial is Leo Messi. Yep. The female fan base screams FAIL! Look at the comments on their ambienbuy Facebook page.

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Talking about social media backfire, apparently Roberto Cavalli is swimming in muddy waters, after the fashion designer published this sketch of Beyoncé, looking nothing like the real thing. Check the Facebook page for the usual stream of insults.

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Russia: fashion is getting bigger and bigger, and ads are going weirder and weirder. Look at this masterpiece:

Finally, a smart fashion ad campaign. Oi, wait a sec, that’s a chocolate-flavoured drink ad! GENIUS.
From www.bestadsontv.com: ‘Arla Foods are launching Wing-co., a new chocolate flavoured drink designed for men, with a print campaign devised by CHI & Partners.

The campaign, which launches in press and 6$ from 3rd June, is a parody of over-masculine ‘Pour Homme’ fragrance advertising.

Shot by fashion photographer Matt Irwin, the ads show a rugged model performing exaggerated feats of manliness with nonchalance. He is a man, with added man. Be it balancing a huge tree trunk over one shoulder, carrying a full size live lioness or sitting in plus fours sporting a flamethrower, he remains unflustered.’

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What do you think?
London Web Agency Appnova – keep following us on Twitter @appnova and “like” us on Facebook for useful news and tasteful digressions about geeky stuff.

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