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Solutions to ad-blocking? Easy, UX and GOOD content.

Solutions to ad-blocking? Easy, UX and GOOD content.

You’re not the only one who had enough of slow-loading websites and pop-up ads. Join the growing group of 7.3m consumers in the UK who are using ad-blocking technologies to tackle the issue. While it is hard to assess the impact, the trend has one clear message to all the publishers, marketers and advertisers out there: It’s time to put user experience first (Digiday).

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The anti-marketing campaigns: The art of selling via non-selling.

The anti-marketing campaigns: The art of selling via non-selling.

Why anti-marketing campaigns? Though it’s not something new, this alternative marketing approach is getting back people’s attentions. What’s the fuss about it anyway? For many, the traditional marketing is failing. Not so long ago, Samsung reported their falling smartphone and tablet sales, despite their increased marketing and advertising expenditure. ‘Now, it is feeling a painful ...

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2014 World Cup Marketing Battles Part 2 – Coke, Pepsi, Foca Beer and Budweiser

2014 World Cup Marketing Battles Part 2 – Coke, Pepsi, Foca Beer and Budweiser

Last week we’ve talked about fierce World Cup marketing battles between big names, like Nike and Adidas. But how do brands market on generic fans, a.k.a., less sporty people? Coca Cola, the official sponsor, has taken a slightly different marketing approach. ‘’It celebrates soccer as a force for social good.’’, according to the Marketing Week. ...

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2014 World Cup Marketing Battles Part 1 – Nike, Adidas, William Hill and Paddy Power

2014 World Cup Marketing Battles Part 1 – Nike, Adidas, William Hill and Paddy Power

As the 2014 World Cup kick-off coming on the 12th June, the excitement is soaring. Even for people who aren’t massive football fans, the World Cup still means something. Partly because of the hype created by big brands’ persistent marketing. This once-in-a-millennium event means something remarkable for many brands. There are billions of passionate fans in ...

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