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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

How Livestream Shopping Impact Retail trends in 2023

How Livestream Shopping Impact Retail Trends in 2023

30/03/2023 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

Livestreaming has taken off in recent years. This refers to recording and broadcasting media simultaneously in real-time over the Internet. Livestream shopping, or live shopping, is a marketing strategy whereby a host promotes products through a live video. The host can be someone who works for the business, a celebrity, or an influencer. Livestream shopping involves delivering video and audio content to your audience simultaneously while it’s being recorded...

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11 Creative Social Media Post Ideas and Examples for Business

11 Creative Social Media Post Ideas and Examples for Business

07/03/2023 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

Did you know that 19 percent of small companies struggle to increase their engagement and grow more followers on social media? A creative social media post is any type of post a brand shares on their social media platforms to reach their target audience. These posts need to have the right mixture of tone, style, message to craft successful posts that have the ability to go viral...

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3 New Google Ads Performance Max Features for Boost in Customer Acquisition

3 New Google Ads Performance Max Features For Boost In Customer Acquisition

30/08/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

Customers today have multiple devices and interact with brands across multiple channels. Gone are the days of the linear consumer journey. Google understands that the customer journey landscape has changed, which is why they have announced new Performance Max features. These features are focused on finding a viable mix of inventory and ad formats to achieve the best possible results...

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Tinder Advertising The Pragmatic Guide to Reach Young Audience

Tinder Advertising: The Pragmatic Guide to Reach Young Audience

02/05/2022 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

Let's get right down to it, shall we? When it comes to the world of online dating, there's one app that reigns supreme - Tinder. People around the world know its name and understand what it does, without having ever seen it or used it themselves...

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Instacart Ads

How Can Retailers Supercharge Their Sales From Instacart Ads

31/01/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

The Instacart feature has many benefits that brands can take advantage of and it’s only growing in popularity. With the feature reportedly generating $1.5 billion revenue in 2022 and $35 billion in sales, there’s enough of a reason to get involved...

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SHopify Marketing

How to Promote Your Products Using Marketing Feature in Shopify

09/04/2019 0 Comments By Karolina Sposob Reading Time: 4 Minutes

Shopify is one of the most popular eCommerce platforms for online retailers, with 800,000 active stores to date. It allows merchants to manage every aspect of their business- from products to orders to customers, selling online, in retail stores, and on the go. Shopify has generated $100 Billion worth of sales to date and is ...

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YouTube Advertising

How to Use YouTube Advertising for Your Fashion Brand

20/02/2019 0 Comments By Karolina Sposob Reading Time: 11 Minutes

Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. YouTube with its 1.9 billion logged in monthly users, is the world’s second largest search engine and third most visited site after Google and ...

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Facebook News Feed

What does the Facebook News Feed Change Mean for #BrandedContent?

28/01/2018 0 Comments By Kate Fairman Reading Time: 3 Minutes

On January 11, Mark Zuckerburg updated his status, confirming plans to change the algorithm used to prioritize organic content shown in the Facebook News Feed. The new algorithm is assumed to re-prioritize content published by a user’s friends and family, i.e. actual people that they actually know opposed to brands. Posts which have received active engagement ...

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INFLUENCER MARKETING

What Does Influencer Marketing Look Like in 2018?

02/01/2018 0 Comments By Kate Fairman Reading Time: 3 Minutes

2017 was the year that influencer marketing became a prerequisite. An industry now worth around $1 billion, the channel is said to deliver 11 times higher ROI than traditional brand marketing. It’s an unavoidable line in your budget. But even for the most proactive of marketers, there was some initial scepticism. This is an inflated ...

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digital creative campaigns

How Should We Measure the Success of Creative Digital Campaigns?

14/12/2017 2 Comments By Kate Fairman Reading Time: 2 Minutes

Image via Balenciaga Instagram Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted (you don’t actually follow Balenciaga), but you love the campaign and the product. In fact, it speaks to you ...

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