Shopify is one of the most popular eCommerce platforms for online retailers, with 800,000 active stores to date. It allows merchants to manage every aspect of their business- from products to orders to customers, selling online, in retail stores, and on the go. Shopify has generated $100 Billion worth of sales to date and is ...
Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. YouTube with its 1.9 billion logged in monthly users, is the world’s second largest search engine and third most visited site after Google and ...
On January 11, Mark Zuckerburg updated his status, confirming plans to change the algorithm used to prioritize organic content shown in the Facebook News Feed. The new algorithm is assumed to re-prioritize content published by a user’s friends and family, i.e. actual people that they actually know opposed to brands. Posts which have received active engagement ...
2017 was the year that influencer marketing became a prerequisite. An industry now worth around $1 billion, the channel is said to deliver 11 times higher ROI than traditional brand marketing. It’s an unavoidable line in your budget. But even for the most proactive of marketers, there was some initial scepticism. This is an inflated ...
Image via Balenciaga Instagram Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted (you don’t actually follow Balenciaga), but you love the campaign and the product. In fact, it speaks to you ...
Adobe’s Digital Intelligence Briefing is a comprehensive report which analyses the state of digital proliferation and how it will impact both the retailer and consumer. You can read it for free, right here. Otherwise, here’s the skinny… Customer Experience is the New Black. Customer Experience (CX) is how customers interact with your organisation. Although it’s ...
People trust word-of-mouth recommendations over brands who have their own selfish agenda. So allow those authentic voices to work for your brand. Here are 5 User Generated Campaigns that rocked.
5 best Ikea marketing campaigns: How did Ikea climb up the ladder to become the only one furniture retailer with an impressive number of followers?
Whilst some restaurant chains tend to piggyback off the constantly changing digital landscape, Domino’s doesn’t shy away from employing the innovative marketing tactics. So what are the most-buzzed and exciting pizza marketing campaigns of all time by Domino’s?
If you’ve watched the latest Pixar movie Inside Out, you’d probably remember one of the characters named ‘Anger’. This red, hot-headed creature, somehow managed to remind me that this seemingly negative emotion has a key effect in the virality of social media content.
