Like Abercrombie & Fitch and Aéropostale, American Eagle used to belong to the exclusive club of aspirational teen retailers. But gone are the days of shopping mall-induced teenage consumerism.
“Big brands need a big media agency.” - Not anymore, as technological shifts have rendered this assumption obsolete. As advertising and marketing are expanding beyond television and print ads to Twitter and blogging, many well-established brands are turning to more specialised and personalised boutique agencies.
Why, Supreme - a street and skateboard-related brand - worshipped by Millennials and Centennials, chooses to work with iconic figures of the past?
You’re not the only one who had enough of slow-loading websites and pop-up ads. Join the growing group of 7.3m consumers in the UK who are using ad-blocking technologies to tackle the issue. While it is hard to assess the impact, the trend has one clear message to all the publishers, marketers and advertisers out there: It’s time to put user experience first (Digiday).
Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?
Two interesting posts from - as usual - DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At least when it comes to cars and vodka.
Dove’s Real Beauty campaign Ten years have passed since Dove’s first ‘Real Beauty’ campaign. You probably know but it was Dove’s global marketing campaign that celebrated women’s natural beauty of ‘ordinary’ women, using ‘real’ women.It was simple, powerful and sensational says takepart. But above all, it was a success. Beauty brands online campaigns like Dove ...
The history of car advertising started from this one simple and obvious one - “Dispense with a horse.” by Winton Motor Carriage in July 30, 1898. Since then, car ads have changed substantially. So here's a quick guide to the evolution of car advertising.
How advertising has changed. I can barely remember what life was like before the Internet. Without any doubts, social media is making an indelible impact on how we relate with one another. And all these changes happened within one generation. As technology has advanced, consumers are deluged with trillions of ads. But advertising is becoming