The global beauty and cosmetic industry brings in a revenue of $571.10 billion. The industry is clearly thriving at the moment! One of the reasons why this market is flourishing is because of celebrity endorsements. We’re seeing an increasing number of celebrities recommend health and beauty products, and this is driving purchases...
From user-generated social media marketing to user-friendly and seamless eCommerce checkout page, here the additional five key trends in digital marketing for beauty brands in 2015.
As October and November remark the key months for the upcoming holiday sales, we get a closer look at some of the most successful beauty web design and digital marketing strategies.
Dove’s Real Beauty campaign Ten years have passed since Dove’s first ‘Real Beauty’ campaign. You probably know but it was Dove’s global marketing campaign that celebrated women’s natural beauty of ‘ordinary’ women, using ‘real’ women.It was simple, powerful and sensational says takepart. But above all, it was a success. Beauty brands online campaigns like Dove ...
