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Beauty Brands Online Campaigns: Are they changing the way we define beauty?

Beauty Brands Online Campaigns: Are they changing the way we define beauty?

Dove’s Real Beauty campaign Ten years have passed since Dove’s first ‘Real Beauty’ campaign. You probably know but it was Dove’s global marketing campaign that celebrated women’s natural beauty of ‘ordinary’ women, using ‘real’ women.It was simple, powerful and sensational says takepart. But above all, it was a success. Beauty brands online campaigns like Dove ...

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‘Logos are dead.’ The continuing trend of Stealth Wealth.

‘Logos are dead.’ The continuing trend of Stealth Wealth.

Well, that was a highly exaggerated statement to make. But there have been some reasonable grounds to suspect the very very unlikely. To say the least, they may lose a bit of significance. While flashy 80’ graphic prints and golden studs only serve as a satirical nod, the stealth wealth trend remains evident. The idea is not just about the rich opting for a simple-looking luxury handbags in the wake of austerity and lingering post-2008 recessionary mentality.

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Embedding CSR in digital marketing strategy: why brands are not getting it.

Embedding CSR in digital marketing strategy: why brands are not getting it.

To what extent does a corporation owe their success to society? Are they obliged to give back to the community at all? Corporate Social Responsibility is no longer just about big companies doing philanthropic activities. Today more and more consumers are thinking beyond price and quality. People started caring about how a pair of jeans is made abroad, and how the food is produced.

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