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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

15 Secrets From Fashion Industry Leaders on Branding

12 Secrets From Fashion Industry Leaders on Branding

23/02/2023 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

Competition in the fashion industry is fierce. You need to do everything in your power to stand out from the crowd. This involves putting together a carefully constructed branding plan so you can set yourself apart. But, what does fashion branding truly mean? And, how can you grow a fashion brand? Continue reading to discover the answers to these questions and find out more about the best fashion branding secrets from those in the know...

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Digital Marketing for Luxury Floral Brand

Luxury Floral Brand Marketing Guide: Get More Customers for Your Floral Business

29/07/2022 0 Comments By Ghia Marnewick Reading Time: 4 Minutes

A high-end flower shop business plan will play a huge role if you are searching for ways to stand out, grow, reach a wider audience, communicate your uniqueness! It will allow you to rise higher in an ecosystem that is challenging and demanding. Social Media has become the space where all our needs, wishes and searches are being covered. Florist social media marketing will make a difference! Instagram, Tik Tok or Facebook. Follow, be followed, tag, publish and share...

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7 Premium Footwear Marketing Strategies to Boost Your Brand Value

7 Premium Footwear Digital Marketing Strategies to Boost Your Brand Value

22/07/2022 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

This footwear is known for its unique and enhanced qualities that include material, durability, and comfort, which is a major factor driving the growth of the market. Growing preference for attractive luxury footwear as a status symbol as well as the inclination of consumers towards flaunting various international brands are driving the product demand...

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How Jewellery Brands Should Rethink Their Digital Strategy in the Covid-19 Era

How Jewellery Brands Should Rethink Their Digital Strategy in the Covid-19 Era

16/09/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

With Italian luxury fashion brand Valentino recently requesting a court appeal to end it’s lease on their NYC Boutique on 5th Ave, it’s easy to imagine how the other high-end retail companies are faring amidst COVID-19. Consumer behaviour shifting away from materialistic purchases; the coronavirus impact on jewellery sales in particular has immensely decreased in sales with customers unable to find reasoning behind buying...

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Purpose Driven MArketing

Purpose-Driven Marketing: How to Make an Impact with your eCommerce

14/07/2019 1 Comments By Hannah Gabaldon Reading Time: 4 Minutes

Purpose driven marketing in 2019 is not as simple as just donating a check to the first cause you see and posting it on Instagram. It takes much more than that to be successful at this strategy. It takes well thought out planning, substantial effort, and creatively as well as partnering with other nonprofits and ...

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Growth Fashion Brands Social

5 key Tactics for Growing a Fashion Brand Through Social

14/02/2018 0 Comments By Kate Fairman Reading Time: 4 Minutes

The global use of social networks increased by 3.4%, to 36.6 million users in 2017. You’ve heard it before, but we’ll say it again anyway: effective marketing is an essential part of your fashion brand’s social media strategy. With 98% of online shoppers also social media users and over half of all of them following ...

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5 User Generated Campaigns That Rocked

19/04/2017 0 Comments By Jenny Stark Reading Time: 3 Minutes

People trust word-of-mouth recommendations over brands who have their own selfish agenda. So allow those authentic voices to work for your brand. Here are 5 User Generated Campaigns that rocked.

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To Helvetica and Back: Typography, UX, and the World’s Most Famous Font

23/03/2017 0 Comments By Tom Hoare Reading Time: 2 Minutes

Helvetica. It’s the design equivalent to Marmite. Some love it. Others can’t stomach it. There is no denying, however, that it’s one of the most iconic fonts to have existed (sorry Comic Sans). Originally designed in 1957 by Swiss typographer Max Miedinger, 2017 marks Helvetica’s 60th Birthday. Miedinger’s aim was to create a typeface which ...

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Grid-based design: Thinking grids in interactive web design

02/10/2016 0 Comments By Waka Reading Time: 3 Minutes

Today grid-based design is, as ever, ubiquitous in our society. With a bunch of CSS-based grid frameworks available (see here), it has become much more efficient for designers to build and design beautiful responsive site layout with greatly reduced development time.

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Why big brands go through controversial logo redesign

12/06/2016 0 Comments By Waka Reading Time: 3 Minutes

But in recent years, the reasons for logo redesign have become a little more complex. It has certainly become difficult to tell if some changes in logo and typeface for well-known brands were even necessary or justified.

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