With Italian luxury fashion brand Valentino recently requesting a court appeal to end it’s lease on their NYC Boutique on 5th Ave, it’s easy to imagine how the other high-end retail companies are faring amidst COVID-19. Consumer behaviour shifting away from materialistic purchases; the coronavirus impact on jewellery sales in particular has immensely decreased in sales with customers unable to find reasoning behind buying...
Purpose driven marketing in 2019 is not as simple as just donating a check to the first cause you see and posting it on Instagram. It takes much more than that to be successful at this strategy. It takes well thought out planning, substantial effort, and creatively as well as partnering with other nonprofits and ...
The global use of social networks increased by 3.4%, to 36.6 million users in 2017. You’ve heard it before, but we’ll say it again anyway: effective marketing is an essential part of your fashion brand’s social media strategy. With 98% of online shoppers also social media users and over half of all of them following ...
People trust word-of-mouth recommendations over brands who have their own selfish agenda. So allow those authentic voices to work for your brand. Here are 5 User Generated Campaigns that rocked.
Helvetica. It’s the design equivalent to Marmite. Some love it. Others can’t stomach it. There is no denying, however, that it’s one of the most iconic fonts to have existed (sorry Comic Sans). Originally designed in 1957 by Swiss typographer Max Miedinger, 2017 marks Helvetica’s 60th Birthday. Miedinger’s aim was to create a typeface which ...
Today grid-based design is, as ever, ubiquitous in our society. With a bunch of CSS-based grid frameworks available (see here), it has become much more efficient for designers to build and design beautiful responsive site layout with greatly reduced development time.
But in recent years, the reasons for logo redesign have become a little more complex. It has certainly become difficult to tell if some changes in logo and typeface for well-known brands were even necessary or justified.
Despite the popular saying 'diamonds are forever', they weren’t eternal in the first place. Diamonds, as we know today, has constantly been re-imagined by the industry’s relentless and savvy marketing efforts since the early 1900s.
Business of Fashion recently published an AMAZING post on ‘The Digital Iceberg’, analysing how ‘Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.’
Finance websites including online banking and corporate sites are often complex to design and build, given the plethora of information and content involved. While there’s a plenty to cover when it comes to finance web design, we’re focusing on key competitive differentiators that will potentially set a brand from another: branding, innovation and social.
