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Beauty Brands Online Campaigns: Are they changing the way we define beauty?

Beauty Brands Online Campaigns: Are they changing the way we define beauty?

Dove’s Real Beauty campaign Ten years have passed since Dove’s first ‘Real Beauty’ campaign. You probably know but it was Dove’s global marketing campaign that celebrated women’s natural beauty of ‘ordinary’ women, using ‘real’ women.It was simple, powerful and sensational says takepart. But above all, it was a success. Beauty brands online campaigns like Dove ...

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5 keys to powerful storytelling that engage consumers emotionally

5 keys to powerful storytelling that engage consumers emotionally

“Those who tell the stories rule the world.” – a proverb by the Hopi Native American tribe. Everyone tells stories. The act of storytelling has always been in our DNA and it influences how we communicate and relate to each other. Today, about 78% of CMOs consider content marketing is a crucial part of business. Brands, ...

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