Customers increasingly value experiences, rather than things. With this backdrop, we’re noticing a shift in the way that consumers spend their money. If you can provide a fantastic experience, you can be sure that customers will purchase from you again. This is why humanising your brand so you can connect with customers is key. Brand humanisation means adopting a more personable and relatable communication style when you interact with your customers, rather than the usual business jargon...
Competition in the fashion industry is fierce. You need to do everything in your power to stand out from the crowd. This involves putting together a carefully constructed branding plan so you can set yourself apart. But, what does fashion branding truly mean? And, how can you grow a fashion brand? Continue reading to discover the answers to these questions and find out more about the best fashion branding secrets from those in the know...
Earlier on this year, Gucci released their first homeware collection. It was hardly unexpected: the launch of Gucci Decor was teased at their 2016 runway show, with embroidered cushions left on the seats of all attendees. Instagram, of course, went crazy. Many have seen the iconic label’s foray into interiors as part a new cultural ...
Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.
But in recent years, the reasons for logo redesign have become a little more complex. It has certainly become difficult to tell if some changes in logo and typeface for well-known brands were even necessary or justified.
As Instagram is moving to ‘algorithmically sorted feeds’ that rank posts against one another, will the death of Instagram's organic reach eventually encourage more brands to shift their priorities to Snapchat?
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking - they really think I will buy one of their watches just because of Travolta? And why Travolta? While the practice is nothing new, we explore the Dos and DON'Ts of celebrity endorsements for luxury brands.
Early Christmas ads will likely to tire out UK shoppers before the final rush in December. Here we've curated some anti-Christmas marketing examples where brands opted out cliche and created alternative takes on Christmas instead.
Two interesting posts from - as usual - DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At least when it comes to cars and vodka.
Dove’s Real Beauty campaign Ten years have passed since Dove’s first ‘Real Beauty’ campaign. You probably know but it was Dove’s global marketing campaign that celebrated women’s natural beauty of ‘ordinary’ women, using ‘real’ women.It was simple, powerful and sensational says takepart. But above all, it was a success. Beauty brands online campaigns like Dove ...
