Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.
Like Abercrombie & Fitch and Aéropostale, American Eagle used to belong to the exclusive club of aspirational teen retailers. But gone are the days of shopping mall-induced teenage consumerism.
As Instagram is moving to ‘algorithmically sorted feeds’ that rank posts against one another, will the death of Instagram's organic reach eventually encourage more brands to shift their priorities to Snapchat?
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking - they really think I will buy one of their watches just because of Travolta? And why Travolta? While the practice is nothing new, we explore the Dos and DON'Ts of celebrity endorsements for luxury brands.
Two interesting posts from - as usual - DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At least when it comes to cars and vodka.
Do you like camo, kid? Here is a blog for you. You are welcome. Military vehicles and other army-related things (there is a camo donut, too), patterns, patches & patchworks. Beautiful.
Dove’s Real Beauty campaign Ten years have passed since Dove’s first ‘Real Beauty’ campaign. You probably know but it was Dove’s global marketing campaign that celebrated women’s natural beauty of ‘ordinary’ women, using ‘real’ women.It was simple, powerful and sensational says takepart. But above all, it was a success. Beauty brands online campaigns like Dove ...
Fashion and technology II: Combining tradition and innovation. As shops like Tiger and MUJI have proved it, the rise of eCommerce stores didn’t mean the demise of bricks and mortar. Actually quite far from the death. But what brands really need is a hybrid of both – physical and digital.
“Those who tell the stories rule the world.” – a proverb by the Hopi Native American tribe. Everyone tells stories. The act of storytelling has always been in our DNA and it influences how we communicate and relate to each other. Today, about 78% of CMOs consider content marketing is a crucial part of business. Brands, ...
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