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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

15 Secrets From Fashion Industry Leaders on Branding

12 Secrets From Fashion Industry Leaders on Branding

23/02/2023 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

Competition in the fashion industry is fierce. You need to do everything in your power to stand out from the crowd. This involves putting together a carefully constructed branding plan so you can set yourself apart. But, what does fashion branding truly mean? And, how can you grow a fashion brand? Continue reading to discover the answers to these questions and find out more about the best fashion branding secrets from those in the know...

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The Rise of Lifestyle Brands & Culturally Constructed Identities

30/07/2017 0 Comments By Kate Fairman Reading Time: 6 Minutes

Earlier on this year, Gucci released their first homeware collection. It was hardly unexpected: the launch of Gucci Decor was teased at their 2016 runway show, with embroidered cushions left on the seats of all attendees. Instagram, of course, went crazy. Many have seen the iconic label’s foray into interiors as part a new cultural ...

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Luxury brand eCommerce – how to drive highly coveted customers to your site?

17/10/2016 0 Comments By Waka Reading Time: 3 Minutes

Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.

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Why big brands go through controversial logo redesign

12/06/2016 0 Comments By Waka Reading Time: 3 Minutes

But in recent years, the reasons for logo redesign have become a little more complex. It has certainly become difficult to tell if some changes in logo and typeface for well-known brands were even necessary or justified.

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The decline of teen retailers and overtly sexualised branding

22/05/2016 0 Comments By Waka Reading Time: 3 Minutes

Like Abercrombie & Fitch and Aéropostale, American Eagle used to belong to the exclusive club of aspirational teen retailers. But gone are the days of shopping mall-induced teenage consumerism.

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#InstagramAlgorithm: Will the end of Instagram’s organic reach mean more brands flocking to Snapchat?

10/04/2016 0 Comments By Waka Reading Time: 3 Minutes

As Instagram is moving to ‘algorithmically sorted feeds’ that rank posts against one another, will the death of Instagram's organic reach eventually encourage more brands to shift their priorities to Snapchat?

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Celebrity endorsements and luxury brands – DOs and DON’Ts

09/12/2015 0 Comments By Waka Reading Time: 4 Minutes

The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking - they really think I will buy one of their watches just because of Travolta? And why Travolta? While the practice is nothing new, we explore the Dos and DON'Ts of celebrity endorsements for luxury brands.

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Anti-Christmas Christmas marketing Brands who opted out the festive cliche

Anti-Christmas Christmas marketing: Brands who opted out the festive cliche

16/11/2015 0 Comments By Waka Reading Time: 4 Minutes

Early Christmas ads will likely to tire out UK shoppers before the final rush in December. Here we've curated some anti-Christmas marketing examples where brands opted out cliche and created alternative takes on Christmas instead.

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Instagram for brands Easy less #lifestyle more product Really

Instagram for brands? Easy – less #lifestyle, more product. Really.

28/10/2015 0 Comments By Waka Reading Time: 3 Minutes

Two interesting posts from - as usual - DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At least when it comes to cars and vodka.

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Tumblr Blogs of the Week – SVRPLVS, SHARI VARI and The Denim Industry.

21/10/2015 0 Comments By Waka Reading Time: 1 Minutes

Do you like camo, kid? Here is a blog for you. You are welcome. Military vehicles and other army-related things (there is a camo donut, too), patterns, patches & patchworks. Beautiful.

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