While digital has dominated the way we shop, it hasn’t outweighed the merit of in-person and first-hand brand experience. So how do luxury fashion brands go about to create immersive luxury retail experience?
So last year we saw a sudden craze in virtual reality among brands of diverse kinds. Fashion was no exception. As we have already talked about this a while ago, virtual reality technology has swept the world of fashion by combining VR and catwalk shows, that were traditionally rendered as exclusive to a handful number of carefully selected people.