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Mass Customisation, AKA the future of fashion. From time immemorial.

Mass Customisation, AKA the future of fashion. From time immemorial.

Mass customisation in fashion is like VR (virtual reality) - it’s been around for ages, one day is HUGE, the next is MEH, then after two years becomes hot again, and everyone goes “Mass customisation will change the world of fashion FOREVER”, then nothing happens, then it goes BOOM again, and so on and so forth. Repeat. Again and again.

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