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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

Luxury brand eCommerce – how to drive highly coveted customers to your site?

17/10/2016 0 Comments By Waka Reading Time: 3 Minutes

Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.

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The immersive luxury retail experience: Burberry, Fendi, Givenchy & Marc Jacobs

17/04/2016 0 Comments By Waka Reading Time: 3 Minutes

While digital has dominated the way we shop, it hasn’t outweighed the merit of in-person and first-hand brand experience. So how do luxury fashion brands go about to create immersive luxury retail experience?

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Burberry – from chavvy to tech-savvy.

16/12/2015 0 Comments By Waka Reading Time: 4 Minutes

It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the digital performance of 83 luxury brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.’

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Mass Customisation AKA the future of fashion From time immemorial

Mass Customisation, AKA the future of fashion. From time immemorial.

23/09/2015 0 Comments By Waka Reading Time: 2 Minutes

Mass customisation in fashion is like VR (virtual reality) - it’s been around for ages, one day is HUGE, the next is MEH, then after two years becomes hot again, and everyone goes “Mass customisation will change the world of fashion FOREVER”, then nothing happens, then it goes BOOM again, and so on and so forth. Repeat. Again and again.

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