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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

From selling men dreams to UGC: The evolution of car advertising in history.

07/07/2015 0 Comments By Waka Reading Time: 3 Minutes

The history of car advertising started from this one simple and obvious one - “Dispense with a horse.” by Winton Motor Carriage in July 30, 1898. Since then, car ads have changed substantially. So here's a quick guide to the evolution of car advertising.

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Functional marketing – If Porsche sells “Emotion”, the economy car should go for “Motion”.

07/07/2014 0 Comments By Waka Reading Time: 2 Minutes

As we said elsewhere, there are some pretty awesome car slogans out there. A good slogan provokes: emotional reaction old-time memory imagination But, whilst Porsche, BMW, Aston Martin and Ferrari could do even without a slogan, as they sell top products every driver dreams of, if you have to market a car (or whatever product, for ...

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