Why, Supreme - a street and skateboard-related brand - worshipped by Millennials and Centennials, chooses to work with iconic figures of the past?
The other day I was “targeted” by a Breitling ad, featuring John Travolta, and I was thinking - they really think I will buy one of their watches just because of Travolta? And why Travolta? While the practice is nothing new, we explore the Dos and DON'Ts of celebrity endorsements for luxury brands.
