Artificial Intelligence (AI) represents the technological frontier where machines imitate human-like intelligence, evolving from mere tools to adaptive systems. As AI interacts with information, scrutinises data, and uses these insights to influence decision-making, it appears to be a significant game-changer in many sectors.
Have you ever thought: how do consumers choose among products and services? What entices a consumer to pick one brand over another, or one version of a product in comparison to other alternatives? Is it a problem that consumers have too many choices...
Imagine needing a new mattress so you begin browsing online for the best option that would meet your needs. After finding one with good reviews, imagery, and a description of the bed’s comfort, you decide to purchase it. The mattress is delivered and you lay down for the night and it just isn’t the right fit...
There is a new normal in regards to shopping, and it involves social distancing. Since the outbreak of COVID-19, day to day life around the world has changed dramatically and consumer behaviour is no exemption to this. The growing severity of COVID-19 and the subsequent preventative measures that have been brought in by it are ...
Business of Fashion recently published an AMAZING post on ‘The Digital Iceberg’, analysing how ‘Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.’
