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How to Create a Content Strategy That Increases your E-commerce Traffic Exponentially

How to Create a Content Strategy That Increases your E-commerce Traffic Exponentially

Content marketing is one of the best and most important investments that online retailers can make. In fact, 87% of shoppers rate product content extremely important when deciding to buy and 50% have returned and item they bought, because it didn’t match the product description. There are several types of content that generate demand in ...

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Solutions to ad-blocking? Easy, UX and GOOD content.

Solutions to ad-blocking? Easy, UX and GOOD content.

You’re not the only one who had enough of slow-loading websites and pop-up ads. Join the growing group of 7.3m consumers in the UK who are using ad-blocking technologies to tackle the issue. While it is hard to assess the impact, the trend has one clear message to all the publishers, marketers and advertisers out there: It’s time to put user experience first (Digiday).

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From pure story-telling to story-showing: What makes a lifestyle eCommerce? Part.1

From pure story-telling to story-showing: What makes a lifestyle eCommerce? Part.1

Why should brands adopt lifestyle eCommerce? From short documentaries, how-tos and eye-catching photography, editorial content embedded in eCommerce or website contribute to an increased brand awareness. Inspired customers are more likely to come back to your site to check out new editorial contents, which in return, help encourage them to buy the items.

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