Content marketing is one of the best and most important investments that online retailers can make. In fact, 87% of shoppers rate product content extremely important when deciding to buy and 50% have returned and item they bought, because it didn’t match the product description. There are several types of content that generate demand in ...
Back in the day, everybody was talking about Tumblr - the coolest social platform used by the coolest kids (the “M word”, AKA Millennials) - and, since its users were, according to numbers and statistics, the ones with da cash in da pocket, brands were salivating, big time.
Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.
If you’ve watched the latest Pixar movie Inside Out, you’d probably remember one of the characters named ‘Anger’. This red, hot-headed creature, somehow managed to remind me that this seemingly negative emotion has a key effect in the virality of social media content.
You’re not the only one who had enough of slow-loading websites and pop-up ads. Join the growing group of 7.3m consumers in the UK who are using ad-blocking technologies to tackle the issue. While it is hard to assess the impact, the trend has one clear message to all the publishers, marketers and advertisers out there: It’s time to put user experience first (Digiday).
Two interesting posts from - as usual - DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At least when it comes to cars and vodka.
Truly engaging lifestyle eCommerce websites serve as the hub for informative, educative and entertaining contents that encourage customers to come back again and again. So here are two more excellent examples of what lifestyle eCommerce should look like:
Why should brands adopt lifestyle eCommerce? From short documentaries, how-tos and eye-catching photography, editorial content embedded in eCommerce or website contribute to an increased brand awareness. Inspired customers are more likely to come back to your site to check out new editorial contents, which in return, help encourage them to buy the items.
Discreetly, yet most assuredly, AI in content marketing is transforming the landscape of human-driven creative industry. But can algorithm produce content that is emotionally engaging?