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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

7 Content Marketing Tips from Entertainment Industry to Gain More ROI in 2023

7 Content Marketing Tips from Entertainment Industry to Gain More ROI in 2023

27/03/2022 0 Comments By Ghia Marnewick Reading Time: 8 Minutes

Marketing for the media and entertainment industry is very different than it was 15 years ago, and there is a need to adapt to digital marketing. In the past, entertainment and media used traditional marketing techniques for advertising purposes. TV shows and movies focused solely on TV advertising, for example, stick to their own...

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Marketing

7 Important Things to Remember When Marketing in a Crisis

06/04/2020 0 Comments By David Pittaway Reading Time: 12 Minutes

It’s a difficult, uncertain time for everybody at the minute. In our current state of unpredictability, it can be hard to know what the right thing to do is in relation to your business. You don’t want to be seen as trying to capitalise on a disaster but at the same time, you don’t want ...

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Content Strategy Ecommerce

How to Create a Content Strategy That Increases your E-commerce Traffic Exponentially

19/03/2019 0 Comments By Karolina Sposob Reading Time: 4 Minutes

Content marketing is one of the best and most important investments that online retailers can make. In fact, 87% of shoppers rate product content extremely important when deciding to buy and 50% have returned and item they bought, because it didn’t match the product description. There are several types of content that generate demand in ...

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Is Tumblr still good for brands and branding?

20/12/2016 0 Comments By Nick Reading Time: 2 Minutes

Back in the day, everybody was talking about Tumblr - the coolest social platform used by the coolest kids (the “M word”, AKA Millennials) - and, since its users were, according to numbers and statistics, the ones with da cash in da pocket, brands were salivating, big time.

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Luxury brand eCommerce – how to drive highly coveted customers to your site?

17/10/2016 0 Comments By Waka Reading Time: 3 Minutes

Though much of shopping is still taking place in bricks and mortar stores, consumers are spending a substantial amount of time exploring and researching online. Luxury brand eCommerce websites continue to be important point of interaction for luxury shoppers.

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Five of the best IKEA marketing campaigns ever

13/09/2016 0 Comments By Waka Reading Time: 4 Minutes

5 best Ikea marketing campaigns: How did Ikea climb up the ladder to become the only one furniture retailer with an impressive number of followers?

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Is anger the undeniable force behind viral content?

05/06/2016 0 Comments By Waka Reading Time: 3 Minutes

If you’ve watched the latest Pixar movie Inside Out, you’d probably remember one of the characters named ‘Anger’. This red, hot-headed creature, somehow managed to remind me that this seemingly negative emotion has a key effect in the virality of social media content.

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Solutions to ad-blocking? Easy, UX and GOOD content.

11/01/2016 0 Comments By Waka Reading Time: 3 Minutes

You’re not the only one who had enough of slow-loading websites and pop-up ads. Join the growing group of 7.3m consumers in the UK who are using ad-blocking technologies to tackle the issue. While it is hard to assess the impact, the trend has one clear message to all the publishers, marketers and advertisers out there: It’s time to put user experience first (Digiday).

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Instagram for brands Easy less #lifestyle more product Really

Instagram for brands? Easy – less #lifestyle, more product. Really.

28/10/2015 0 Comments By Waka Reading Time: 3 Minutes

Two interesting posts from - as usual - DIGIDAY, about the fact that product shots on Instagram work better than lifestyle-related pictures and content. At least when it comes to cars and vodka.

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From story-telling to story showing What makes a lifestyle eCommerce Part 2

From story-telling to story-showing: What makes a lifestyle eCommerce? [Part.2]

13/10/2015 0 Comments By Waka Reading Time: 2 Minutes

Truly engaging lifestyle eCommerce websites serve as the hub for informative, educative and entertaining contents that encourage customers to come back again and again. So here are two more excellent examples of what lifestyle eCommerce should look like:

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