Why should brands adopt lifestyle eCommerce? From short documentaries, how-tos and eye-catching photography, editorial content embedded in eCommerce or website contribute to an increased brand awareness. Inspired customers are more likely to come back to your site to check out new editorial contents, which in return, help encourage them to buy the items.
Discreetly, yet most assuredly, AI in content marketing is transforming the landscape of human-driven creative industry. But can algorithm produce content that is emotionally engaging?
Whether a content-heavy website or social media marketing, content has become more important than ever. So has an Agile approach to content creation. However, Agile content is much more than just about quickly producing content that your readers might like.
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Powerful Content Marketing Strategy Have you ever watched Power Rangers? (Those wearing colourful tight suits.) If yes, you know how each of them got its own superpower. (If not, imagine Avengers minus cute faces and fancy costumes.) Each strength is useful in distinctive ways. But they also need to be united to exert collective power. ...
Internet is a new human habit. Come on, what is the first thing you do after you wake up and get out of your bed? Do you go straight to your smartphone to check your emails? Or probably Twitter? And do you find yourself going back on Google every 10 minutes? Because I do. OK, ...
