Are you wondering why you are not getting more subscribers? Whether your CTA is to get people to subscribe for newsletter or to follow on Twitter, there seems to be one common problem. You probably got a beautiful website with good navigation (If it’s responsive, even better.) But getting more subscribers these days is a ...
Does your logo visually communicate with your consumers? Does your logo offer a sense of trust? Or can it put a smile on consumers’ face? Powerful logos can actually ‘trigger an emotional response’, says Brand Story. Not just that. Apparently, exposure to specific logos like Apple and IBM can shift our behaviours (Brand Story, Wall ...
What is an infographic? Its purpose is simple and clear. It is a way to present information and data through unique visualization – a mixture of images, typographies and stories. Human beings can process and understand better when data are supported by visual graphics. Why is it popular? So that viewers can absorb any complex ...
Digital newsletters will keep evolving. Many smart business owners are aware of this trend, given the potential role of newsletters in marketing and sales. So what is the best method to turn newsletters into greater brand awareness and customer loyalty tools?
Minimalism, simplicity and flexibility – many articles seem to agree on these key words to describe the next ‘trendy’ design in 2014. But how are they different from last year? If ‘go simple’ was already trendy last year, we want to take an even more minimalist approach this year. The key difference is that what ...
