Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...
Back in the day, everybody was talking about Tumblr - the coolest social platform used by the coolest kids (the “M word”, AKA Millennials) - and, since its users were, according to numbers and statistics, the ones with da cash in da pocket, brands were salivating, big time.
Sustainable fashion has been bubbling away. Just before ‘sustainability’ became just another buzzword, we had ‘eco-friendly’ and ‘green economy’. Today, there just seems to be an abundant usage of words like those. Some brands use them frivolously for the sake of not being left out of the trend.
As shown in L2’s recent report on the state of social media, Instagram is by far the coolest platform nowadays, and the weapon of choice of many brands, eager to connect (i.e. sell) to Millennials.
Do you like camo, kid? Here is a blog for you. You are welcome. Military vehicles and other army-related things (there is a camo donut, too), patterns, patches & patchworks. Beautiful.
156,000,000. That’s an approximate number of search results that’s likely to come up when you type “Digital Agency London” on Google. As a digital agency in London, we’ll explore the key processes and qualities that clients often look for to find the perfect match.
To what extent does a corporation owe their success to society? Are they obliged to give back to the community at all? Corporate Social Responsibility is no longer just about big companies doing philanthropic activities. Today more and more consumers are thinking beyond price and quality. People started caring about how a pair of jeans is made abroad, and how the food is produced.
Social media is the future, they say. Surely Facebook is the new communication hub and Tumblr seems like the place where cool kids hang out. But does that make email marketing old fashioned? Are young people shifting to Tumblr and Vine rather than emails to find out about their favourite brands?
Digital Marketing Review The Big Group has created the most amazing Oscar-related infographic EVER UX and why ‘Users Don’t Care About Exploring Your Product’ Fashion: the big Levi’s comeback Infographic: ‘Increase Retweets and Improve Engagement on Twitter With These 12 Tips’ ‘Despite skepticism, Twitter delivers for brands’ Like rocket engines sounds? Check NASA’s account on ...
Why is hashtag hijacking a marketing gamble? There are some good reasons why hashtag hijacking can be considered as a bad marketing move. It’s not only unfortunate for those whose hashtags being hijacked but also harmful to those who want to use hashtag hijacking as a way to boost their online visibility. Having said that, many ...