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How Facebook Analytics Help You Drive More Sales

How Facebook Analytics Help You Drive More Sales

Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...

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Embedding CSR in digital marketing strategy: why brands are not getting it.

Embedding CSR in digital marketing strategy: why brands are not getting it.

To what extent does a corporation owe their success to society? Are they obliged to give back to the community at all? Corporate Social Responsibility is no longer just about big companies doing philanthropic activities. Today more and more consumers are thinking beyond price and quality. People started caring about how a pair of jeans is made abroad, and how the food is produced.

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Digital Marketing Review / Best of the Week

Digital Marketing Review / Best of the Week

Digital Marketing Review The Big Group has created the most amazing Oscar-related infographic EVER UX and why ‘Users Don’t Care About Exploring Your Product’ Fashion: the big Levi’s comeback Infographic: ‘Increase Retweets and Improve Engagement on Twitter With These 12 Tips’ ‘Despite skepticism, Twitter delivers for brands’ Like rocket engines sounds? Check NASA’s account on ...

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Is hashtag hijacking a marketing gamble for brands?

Is hashtag hijacking a marketing gamble for brands?

Why is hashtag hijacking a marketing gamble? There are some good reasons why hashtag hijacking can be considered as a bad marketing move.  It’s not only unfortunate for those whose hashtags being hijacked but also harmful to those who want to use hashtag hijacking as a way to boost their online visibility. Having said that, many ...

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How should B2B companies use Pinterest, Vine, Snapchat and other social media?

How should B2B companies use Pinterest, Vine, Snapchat and other social media?

Should B2B companies use Pinterest, Vine and other social platforms? General Electric, who successfully capitalised on their ‘’inner geek’’, is now the role model for many B2B companies when it comes to social media. But is it really worth investing in social media at all? While it is hard to quantify the financial benefits of ...

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