Website load time is the interval between a user clicking on a website link or entering a URL and the complete loading of that page on their device. It might sound technical and mundane, but in the fast-paced world of the Internet, every second counts. Here's why Impatience is real! A delay of just 1 second in page response can lead to a 7% reduction in...
The start of the story for digital marketing can be traced back to the late 1990s and early 2000s. Since then, a lot has changed!Over the last two decades, digital marketing has evolved from simple email campaigns to sophisticated, multi-channel strategies harnessing the power of data analytics and automation...
The world of fashion has always been about movement and change. With the digital revolution, the industry has donned a new outfit - eCommerce. A shimmering blend of style and technology, fashion eCommerce is the modern-day stage where brands showcase their collections, not on the runway, but on scrolling screens of devices worldwide.
Instagram, since its birth in 2010, has evolved from a simple photo-sharing app. It’s now a comprehensive platform for businesses, influencers, and everyday users to express, engage, and connect. Instagram, since its birth in 2010, has evolved from a simple photo-sharing app. It’s now a comprehensive platform for businesses...
GA4, or Google Analytics 4, is the newest version of Google's analytics platform. It is designed to provide businesses with more advanced and comprehensive insights into user behavior and website/app performance. It allows businesses to track and analyse user interactions across multiple platforms, such as websites, mobile apps, and offline channels, providing a more holistic view of customer journeys.GA4 also emphasises privacy by incorporating privacy-centric features like data deletion controls and advanced consent management tools...
There are many trends that have accelerated due to the Covid-19 lockdowns, and quick commerce is one of them. But what is quick commerce? And, why is it so popular? In this blog post, we will reveal everything you need to know. Quick commerce, often shortened to Q-commerce, refers to the rapid delivery of products, typically within one hour. Because of the short timeline, Q-commerce is...
Consumers are increasingly comfortable shopping for jewellery online and are making many more major purchases online since the pandemic than five years ago. Online jewellery sales are expected to grow at an average of 3.9% per year from 2012 to 2021, with the market expected to reach £21.4 billion by 2022. So, what trends do we expect to see in the jewellery market in 2022 and beyond...
A high-end flower shop business plan will play a huge role if you are searching for ways to stand out, grow, reach a wider audience, communicate your uniqueness! It will allow you to rise higher in an ecosystem that is challenging and demanding. Social Media has become the space where all our needs, wishes and searches are being covered. Florist social media marketing will make a difference! Instagram, Tik Tok or Facebook. Follow, be followed, tag, publish and share...
This footwear is known for its unique and enhanced qualities that include material, durability, and comfort, which is a major factor driving the growth of the market. Growing preference for attractive luxury footwear as a status symbol as well as the inclination of consumers towards flaunting various international brands are driving the product demand...
If your company has been looking for new ways to attract an audience, taking on the pull marketing strategy may be the perfect solution to your business’ needs. Basically, this form of marketing relates to pulling consumers to your brand without them feeling forced to do so. The strategy works through showing customers what they want or may have been looking for without them realising, as well as gaining trust between brands and their existing audience...
