There are many trends that have accelerated due to the Covid-19 lockdowns, and quick commerce is one of them. But what is quick commerce? And, why is it so popular? In this blog post, we will reveal everything you need to know. Quick commerce, often shortened to Q-commerce, refers to the rapid delivery of products, typically within one hour. Because of the short timeline, Q-commerce is...
Consumers are increasingly comfortable shopping for jewellery online and are making many more major purchases online since the pandemic than five years ago. Online jewellery sales are expected to grow at an average of 3.9% per year from 2012 to 2021, with the market expected to reach £21.4 billion by 2022. So, what trends do we expect to see in the jewellery market in 2022 and beyond...
A high-end flower shop business plan will play a huge role if you are searching for ways to stand out, grow, reach a wider audience, communicate your uniqueness! It will allow you to rise higher in an ecosystem that is challenging and demanding. Social Media has become the space where all our needs, wishes and searches are being covered. Florist social media marketing will make a difference! Instagram, Tik Tok or Facebook. Follow, be followed, tag, publish and share...
This footwear is known for its unique and enhanced qualities that include material, durability, and comfort, which is a major factor driving the growth of the market. Growing preference for attractive luxury footwear as a status symbol as well as the inclination of consumers towards flaunting various international brands are driving the product demand...
If your company has been looking for new ways to attract an audience, taking on the pull marketing strategy may be the perfect solution to your business’ needs. Basically, this form of marketing relates to pulling consumers to your brand without them feeling forced to do so. The strategy works through showing customers what they want or may have been looking for without them realising, as well as gaining trust between brands and their existing audience...
The COVID-19 outbreak has hit everyone incredibly hard. There are no definite answers as to when it will pass and it is an uncertain and difficult time for everybody at the minute. Certain stores may be struggling with a significant rise in demand while others will have had to shut down due to public health ...
Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...
Image via Balenciaga Instagram Scrolling through your Instagram feed one night, you’re confronted with one the images from Balenciaga’s beautifully creepy SS18 “family portrait” campaign. You smile, you pause, your finger hovers. The post is promoted (you don’t actually follow Balenciaga), but you love the campaign and the product. In fact, it speaks to you ...
The digital landscape is changing. We’re looking ahead at a world where we stop talking about “channels” or “platforms”. Our day to day lives will still be structured by technology in exactly the same way, but we’ll interact with services and apps through just the one interface. And guess what? This time it’s a super ...
If you’re beginning to feel like your Instagram post engagement is decreasing, then you’re not the only one. Ever since Instagram did away with the chronological ordering of posts in favour of an algorithm-driven feed in 2016, engagement has decreased on average around 33%, according to analytics firm Quintly. As such, you may want to ...
