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App, emoji and VR: How beer marketing taps into the digital zeitgeist

App, emoji and VR: How beer marketing taps into the digital zeitgeist

The rising popularity of ‘craft’ beer is putting big beer brands in peril of losing young customers. Despite that the market is already flooded with the word ‘craft’, the trend remains persistent. So big brands need to adopt a forward-looking thinking to ditch the traditional approach to marketing and advertising.

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