Chatbots are a broad category that includes everything from the Amazon Alexa smart speaker to automated text chats on corporate customer service pages. The most powerful chatter - and the ones that can impact customer experience and business results - are agents. Artificial intelligence has become an integral part of employee engagement strategies and is changing dramatically as companies provide support to their customers...
A digital transformation strategy is a plan of action that describes how a retail company needs to strategically reposition itself in the digital economy. As time goes on, customer habits change, and this causes retail businesses to alter the way they operate as well...
Consumers are increasingly comfortable shopping for jewellery online and are making many more major purchases online since the pandemic than five years ago. Online jewellery sales are expected to grow at an average of 3.9% per year from 2012 to 2021, with the market expected to reach £21.4 billion by 2022. So, what trends do we expect to see in the jewellery market in 2022 and beyond...
Marketing for the media and entertainment industry is very different than it was 15 years ago, and there is a need to adapt to digital marketing. In the past, entertainment and media used traditional marketing techniques for advertising purposes. TV shows and movies focused solely on TV advertising, for example, stick to their own...
It might not come as a surprise that the world of marketing is inextricably linked to the world of psychology. In fact, there’s a whole world of clever marketing psychology approaches that have profound effects on the ways we live our everyday lives – even if we might not consciously realise it when exposed to them...
Digital clothing is potentially the future of fashion technology and could well be an incredibly lucrative opportunity for businesses out there. It is arguably the natural reaction to the rise of fast fashion, increasing carbon footprint the industry has on the environment and one-off clothing items that have become prevalent across the whole industry...
The COVID-19 outbreak has hit everyone incredibly hard. There are no definite answers as to when it will pass and it is an uncertain and difficult time for everybody at the minute. Certain stores may be struggling with a significant rise in demand while others will have had to shut down due to public health ...
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The rising popularity of ‘craft’ beer is putting big beer brands in peril of losing young customers. Despite that the market is already flooded with the word ‘craft’, the trend remains persistent. So big brands need to adopt a forward-looking thinking to ditch the traditional approach to marketing and advertising.
“Big brands need a big media agency.” - Not anymore, as technological shifts have rendered this assumption obsolete. As advertising and marketing are expanding beyond television and print ads to Twitter and blogging, many well-established brands are turning to more specialised and personalised boutique agencies.
