Back in the day, everybody was talking about Tumblr - the coolest social platform used by the coolest kids (the “M word”, AKA Millennials) - and, since its users were, according to numbers and statistics, the ones with da cash in da pocket, brands were salivating, big time.
A few months ago, Adweek posted a rather interesting research, revealing an interesting insight into the millennials on Tumblr. At this point, it shouldn’t be too difficult for brands to understand how to behave on Tumblr.
