No matter whether you sell hair accessories or the latest gadgets, you will want to make sure the buyer’s experience is as pleasant, convenient, and efficient as possible. One of the ways that this can be achieved is by implementing a one-click checkout option...
To put it simply, it is an enhanced kind of shopping experience. It is taking two types of retail, grafting them and giving the customer a shopping experience that is practical, easy and fast. Frictionless is a shopping experience that opts for a fluid, uninterrupted flow, from the get into the go out...
Call it Holistic, Witty, Innovative, Timely and Relevant, Targeted or Strategic, Subliminal or Modern. Call it however you like. Use every word or buzzword that comes to your mind, but the truth is the following: Marketing has opened its inexhaustible inspirational box and found a new way to amaze us...
From planning your wedding to rethinking your bathroom remodel, there are so many different reasons why people choose to use Pinterest – 431 million monthly users and counting! And while it isn’t quite at the top of the list when it comes to world favourite apps, it does come in at number 14 which is still pretty impressive...
Every social media platform can benefit from some form of marketing strategy, including Whatsapp. Whatsapp marketing is a type of messenger marketing that promotes a brand through this channel. It’s little bit like SMS due to this messenger service being used for every day use by many people across the world...
Online shopping increased dramatically during 2020, while the majority of us were stuck at home. Many businesses that may not have previously been online then taking the plunge and, as a result, invested in making their shopfront accessible within a few clicks. To do so, many used Shopify. Currently, there are 2,297 million active websites using Shopify, meaning you will most likely be shopping on sites that use Shopify...
It might not come as a surprise that the world of marketing is inextricably linked to the world of psychology. In fact, there’s a whole world of clever marketing psychology approaches that have profound effects on the ways we live our everyday lives – even if we might not consciously realise it when exposed to them...
Great service leads to loyal customers and an important part of this service includes returns. Although the process of returns ends in lots of hidden costs for eCommerce-based businesses, without the service, customers are likely to decide against purchasing items or will never return again to shop with that specific company. When it comes to loyalty with customers, burnt...
eCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and consistently incorporating better ways of doing business online. Using live streaming and video-based commerce to drive online sales could be the next big disruption and understanding how streaming ...
Purpose driven marketing in 2019 is not as simple as just donating a check to the first cause you see and posting it on Instagram. It takes much more than that to be successful at this strategy. It takes well thought out planning, substantial effort, and creatively as well as partnering with other nonprofits and ...
