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Blog

5 eCommerce Returns Best Practices How To Minimize Loss Of Margin

5 eCommerce Returns Best Practices: How To Minimize Loss Of Margin

15/10/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

Great service leads to loyal customers and an important part of this service includes returns. Although the process of returns ends in lots of hidden costs for eCommerce-based businesses, without the service, customers are likely to decide against purchasing items or will never return again to shop with that specific company. When it comes to loyalty with customers, burnt...

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Live Video-Based Commerce: How Retailtainment is Next Big Thing

26/03/2020 0 Comments By David Pittaway Reading Time: 4 Minutes

eCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and consistently incorporating better ways of doing business online. Using live streaming and video-based commerce to drive online sales could be the next big disruption and understanding how streaming ...

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Purpose Driven MArketing

Purpose-Driven Marketing: How to Make an Impact with your eCommerce

14/07/2019 1 Comments By Hannah Gabaldon Reading Time: 4 Minutes

Purpose driven marketing in 2019 is not as simple as just donating a check to the first cause you see and posting it on Instagram. It takes much more than that to be successful at this strategy. It takes well thought out planning, substantial effort, and creatively as well as partnering with other nonprofits and ...

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AIMArketingAutomation

How to Use AI to Upgrade Your Retail Marketing Automation

27/06/2019 0 Comments By Hannah Gabaldon Reading Time: 4 Minutes

Throughout the past few years in the digital marketing industry, platforms are releasing new and upcoming technology that is completely changing the world of marketing forever. Artificial intelligence has sneaked up, and it is no secret that it has the power to ultimately transform the marketing strategy of your business. The use of AI tools, ...

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Customer Confidence

How to Build Customer Confidence with Merchandising and Marketing

29/05/2019 0 Comments By Karolina Sposob Reading Time: 4 Minutes

Online merchandising can be defined as a range of techniques that help retailers influence purchase decisions and increase revenue, by presenting the most relevant products and offers for new and existing customers. The most known merchandising practise is certainly an eCommerce personalisation, that drives consumer-retailer relationships and creates relevant and effective customer journeys. More than ...

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