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Live Video-Based Commerce: How Retailtainment is Next Big Thing

Live Video-Based Commerce: How Retailtainment is Next Big Thing

eCommerce is always evolving, stand still for long enough and you quickly get left behind. It’s an industry based on disruption, finding new ways of working and consistently incorporating better ways of doing business online. Using live streaming and video-based commerce to drive online sales could be the next big disruption and understanding how streaming ...

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How to Use AI to Upgrade Your Retail Marketing Automation

How to Use AI to Upgrade Your Retail Marketing Automation

Throughout the past few years in the digital marketing industry, platforms are releasing new and upcoming technology that is completely changing the world of marketing forever. Artificial intelligence has sneaked up, and it is no secret that it has the power to ultimately transform the marketing strategy of your business. The use of AI tools, ...

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How to Build Customer Confidence with Merchandising and Marketing

How to Build Customer Confidence with Merchandising and Marketing

Online merchandising can be defined as a range of techniques that help retailers influence purchase decisions and increase revenue, by presenting the most relevant products and offers for new and existing customers. The most known merchandising practise is certainly an eCommerce personalisation, that drives consumer-retailer relationships and creates relevant and effective customer journeys. More than ...

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