Online merchandising can be defined as a range of techniques that help retailers influence purchase decisions and increase revenue, by presenting the most relevant products and offers for new and existing customers. The most known merchandising practise is certainly an eCommerce personalisation, that drives consumer-retailer relationships and creates relevant and effective customer journeys. More than ...
From tech to fashion eCommerce, businesses everywhere are looking for new and improved ways of marketing their products. They want to make their users’ journey with them as smooth as possible. Part of this, creating a seamless buyer’s journey, includes knowing exactly what to present and when, which just so happens to be our topic ...
