The eCommerce evolution began in 1991 when the Internet was made available for commercial use. By 2000, security protocols like DSL and HTTP were introduced, helping to ensure secure electronic transactions. Since then, there have been many innovations and trends that have progressed the eCommerce sector further...
A sales funnel is a marketing term that describes the journey potential customers go through on their way to making a sale. There are a number of different stages of the journey, which will discuss later in this post. A good sales funnel can increase business growth. Despite this, 68 per cent of businesses have not measured a sales funnel. If you fall into this category, you’ll want to read on...
Call it Holistic, Witty, Innovative, Timely and Relevant, Targeted or Strategic, Subliminal or Modern. Call it however you like. Use every word or buzzword that comes to your mind, but the truth is the following: Marketing has opened its inexhaustible inspirational box and found a new way to amaze us...
From planning your wedding to rethinking your bathroom remodel, there are so many different reasons why people choose to use Pinterest – 431 million monthly users and counting! And while it isn’t quite at the top of the list when it comes to world favourite apps, it does come in at number 14 which is still pretty impressive...
Any store owner will tell you, that the pressure is on when it comes to deciding what products to stock as well as the various quantities. The reason for this is pretty simple, after all, if it doesn't sell it becomes dead stock. As the name implies, the stock has no real-life left to give, it's stuck...
Every social media platform can benefit from some form of marketing strategy, including Whatsapp. Whatsapp marketing is a type of messenger marketing that promotes a brand through this channel. It’s little bit like SMS due to this messenger service being used for every day use by many people across the world...
Whilst many of us thought that Tiktok would only remain popular during the duration of the pandemic, it’s proven otherwise. The popular social media platform rose to power during COVID-19 when many of the world’s workforce were working from home or on furlough...
Businesses need to stay on top of the trends that will affect their success in the retail space - all to stay ahead of the game of course. Embracing this change will help retailers succeed this year and beyond. But we know it can be hard to stay on top of everything that's going on as a business owner...
Online shopping increased dramatically during 2020, while the majority of us were stuck at home. Many businesses that may not have previously been online then taking the plunge and, as a result, invested in making their shopfront accessible within a few clicks. To do so, many used Shopify. Currently, there are 2,297 million active websites using Shopify, meaning you will most likely be shopping on sites that use Shopify...
Unified commerce focuses on creating an environment where customers can fully experience a brand and in which retailers can then leverage a single, 360-degree customer view. Retailers must not only offer personalization online and in-store but also in the spaces between online research and in-store buying...
