There are many trends that have accelerated due to the Covid-19 lockdowns, and quick commerce is one of them. But what is quick commerce? And, why is it so popular? In this blog post, we will reveal everything you need to know. Quick commerce, often shortened to Q-commerce, refers to the rapid delivery of products, typically within one hour. Because of the short timeline, Q-commerce is...
A sales funnel is a marketing term that describes the journey potential customers go through on their way to making a sale. There are a number of different stages of the journey, which will discuss later in this post. A good sales funnel can increase business growth. Despite this, 68 per cent of businesses have not measured a sales funnel. If you fall into this category, you’ll want to read on...
Chatbots are a broad category that includes everything from the Amazon Alexa smart speaker to automated text chats on corporate customer service pages. The most powerful chatter - and the ones that can impact customer experience and business results - are agents. Artificial intelligence has become an integral part of employee engagement strategies and is changing dramatically as companies provide support to their customers...
Digital transformation of e-commerce is the process of using digital technology to create new business processes or improve existing business processes to meet the changes in business and market and the customer experience of a higher level. The e-commerce industry is changing rapidly, with new stores and new business ideas emerging every day...
The enterprise ecommerce platforms is software that helps to fully manage business processes and business-related operations, both offline and online. There are many options for SMBs, but larger companies may only have a limited number of e-commerce solutions that can meet their business needs. Good solutions should not be limited to business activities; they should include various business functions on one platform...
No matter whether you sell hair accessories or the latest gadgets, you will want to make sure the buyer’s experience is as pleasant, convenient, and efficient as possible. One of the ways that this can be achieved is by implementing a one-click checkout option...
To put it simply, it is an enhanced kind of shopping experience. It is taking two types of retail, grafting them and giving the customer a shopping experience that is practical, easy and fast. Frictionless is a shopping experience that opts for a fluid, uninterrupted flow, from the get into the go out...
Call it Holistic, Witty, Innovative, Timely and Relevant, Targeted or Strategic, Subliminal or Modern. Call it however you like. Use every word or buzzword that comes to your mind, but the truth is the following: Marketing has opened its inexhaustible inspirational box and found a new way to amaze us...
As the world turns to a more caring way of life where “treat yourself”, “spoil yourself” and “me time” are a regular occurrence, it only makes sense that the luxury industry is booming. There’s been a major shift from people only buying things for loved ones, to buying things for themselves as well...
The world of consumer packaged goods, like many others, is transforming. In order to remain relevant in the industry and get ahead of competitors, you’ll need to stay on top of CPG trends 2021 has to offer. Companies need innovative products and approaches to meet new human needs while consumer packaged goods marketing has changed dramatically in recent times to accommodate this...
