It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the digital performance of 83 luxury brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.’
Truly engaging lifestyle eCommerce websites serve as the hub for informative, educative and entertaining contents that encourage customers to come back again and again. So here are two more excellent examples of what lifestyle eCommerce should look like:
Why should brands adopt lifestyle eCommerce? From short documentaries, how-tos and eye-catching photography, editorial content embedded in eCommerce or website contribute to an increased brand awareness. Inspired customers are more likely to come back to your site to check out new editorial contents, which in return, help encourage them to buy the items.
Products pages are the lifeblood of a successful eCommerce site. They often determine how your products and information are presented. But it could also get tricky by cramming all images and every piece of information into a single page. We explore some innovative eCommerce product page designs that engage visitors throughout their journeys.
The fashion world is forever changing as is the digital landscape. We explore why so many fashion clients use Magento for their fashion eCommerce business.
Today, bricks-and-mortar business models are making a comeback as many innovative startups are moving back to the traditional channels. Does this trend signify the return of physical stores on the one hand and the decline of eCommerce on the other? Or simply the rise of omni-channel retail strategies?
Celebrity endorsement and billboards ads will likely to remain as a powerful digital marketing for activewear brands. But connecting with customers online - whether through mobile apps or effectively integrated with eCommerce sites - is likely to hold the key to shape the future faces of brands.
New social media buy buttons let the users shop directly on their favourite social media pages, without being redirected to the dedicated eCommerce sites. But retailers will need to understand the pros and cons of using social eCommerce.
Tiger and Muji – Brick-and-mortar stores are far from dead Last Sunday was another triumph for Tiger store in Spitalfields. Cheerful music was on, customers were in a good mood, filling up their baskets with fun little items. Who ever thought this little Danish variety store would become a global retailer, whose success story spans ...
6 annoying design mistakes that make you lose customers. Why people leave your website in less than few seconds? Well, you must be giving some sort of negative impressions. Here are the most common reasons your visitors are ditching your website to another. 1. No search box? No way! Perhaps one of the most basic ...