The world of fashion has always been about movement and change. With the digital revolution, the industry has donned a new outfit - eCommerce. A shimmering blend of style and technology, fashion eCommerce is the modern-day stage where brands showcase their collections, not on the runway, but on scrolling screens of devices worldwide.
Have you ever popped online to do a "quick" shop and wondered how you’ve ended up with a cart brimming with products? That's the subtle but undeniable power of AI nudging your choices. Not so long ago, online shopping was simply an alternative option. Today, it’s so much more than that. With the world becoming more...
WordPress, the dominant force behind over 43% of websites globally, has recently unveiled a game-changer: an integration with OpenAI to introduce an automated content generator. This move is a testament to the merging of web development and artificial intelligence, forever altering the landscape of digital content creation.
Explore the intersection of technology and luxury in eCommerce retail. Discover how emerging tech trends are reshaping the future of upscale online shopping, from personalized experiences to augmented reality. Stay ahead with insights into the latest strategies driving the evolution of luxury retail.
The digital era has brought about a whole host of opportunities. Businesses can now extend their horizons beyond brick-and-mortar spaces. In the realm of eCommerce, there are two platforms that reign supreme. Shopify and WooCommerce - These titans compete fiercely for the top spot, each wielding its own set of unique features that make it stand out.
Meta Platforms is unveiling new advertising products that harness the power of artificial intelligence (AI) to enhance marketers' campaign management. The company, which owns Facebook and Instagram, is joining its industry peers in embracing AI technology as it continues...
We spend a huge amount of time on social media today. In fact, research shows we spend roughly 2 hours and 31 minutes every single day on social media platforms. Savvy businesses are taking advantage of this with social commerce, which combines social media and e-commerce in a brilliant fashion...
GA4, or Google Analytics 4, is the newest version of Google's analytics platform. It is designed to provide businesses with more advanced and comprehensive insights into user behavior and website/app performance. It allows businesses to track and analyse user interactions across multiple platforms, such as websites, mobile apps, and offline channels, providing a more holistic view of customer journeys.GA4 also emphasises privacy by incorporating privacy-centric features like data deletion controls and advanced consent management tools...
Sales tracking is an important practice for any type of business, regardless of size or industry, because it provides valuable insights into the effectiveness of the company's sales strategies and helps identify areas for improvement.In this post, we’ll explain more about eCommerce sales metrics, highlighting 15 eCommerce metrics and KPIs to follow...
Mobile ecommerce, otherwise known as m-commerce, is thriving at the moment. This is a form of online shopping that happens on a mobile device. The mobile ecommerce market size reached a value of $833.9 billion back in 2021. It’s anticipated that this will reach $4,711.9 billion by 2027, meaning a 33.46% CAGR during this period...
