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From pure story-telling to story-showing: What makes a lifestyle eCommerce? Part.1

From pure story-telling to story-showing: What makes a lifestyle eCommerce? Part.1

Why should brands adopt lifestyle eCommerce? From short documentaries, how-tos and eye-catching photography, editorial content embedded in eCommerce or website contribute to an increased brand awareness. Inspired customers are more likely to come back to your site to check out new editorial contents, which in return, help encourage them to buy the items.

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