The Coronavirus outbreak has affected every business and industry. However, companies reliant on experience marketing during the pandemic have been especially badly hit. Worldwide event cancellations and gatherings have dramatically impacted the future of experiential marketing and the wider marketing industry as a whole has had to adapt to a new culture and social distancing. ...
While digital has dominated the way we shop, it hasn’t outweighed the merit of in-person and first-hand brand experience. So how do luxury fashion brands go about to create immersive luxury retail experience?
Generation Z - ‘the most influential generation in history’. Generation Z - ‘the most influential generation in history’. Nevertheless, many brands and researchers are still geared towards the millennials while downplaying the Gen Z.
Today, experiential marketing has evolved to be more ‘immersive and strategic’ according to Event Magazine. Nothing brings deeper engagement with audiences than meaningful, interactive and participatory real-time experiential events. This is the exact reason why online businesses often invest in pop-up stores here and there.