As suggested by Econsultancy, car buyers spend 75% of their research time online. Ergo, automotive digital marketing has been going through a significant transition, as the millennials and their successors are leaving behind the traditional media channels (i.e., TV ads) to YouTube, Instagram and so on.
Seven years since the banning of Facebook in China, Zuckerberg is still hung up on China. This week he has astonished millions of Facebook users with a video where he flaunts his Mandarin skills greeting people on the Lunar New Year. But it turns out that he might not even need to try to hard to win the heart of China.
Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?