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How Facebook Analytics Help You Drive More Sales

How Facebook Analytics Help You Drive More Sales

Nowadays, social media is not just about posting, it is crucial to know who’s viewing and engaging with your company’s page to stand out in a busy market and reach out to the right audience. Analytics help you fully understand the incoming traffic to your site and customer’s behavior. With more than 1.4 billion active ...

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Are Instagram ads more valuable than Facebook ads?

Are Instagram ads more valuable than Facebook ads?

Instagram ads are said to give higher average click-through rates (read more here). Meanwhile, higher conversions, naturally, means higher ad prices for brands and advertisers. While younger users, strong user engagement and a larger ad space (as Instagram ads occupy the whole screen) are all good incentives, we face some critical questions: are the rates sustainable?

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Pharmaceutical Companies And Social Media: Why It Works.

Pharmaceutical Companies And Social Media: Why It Works.

Traditionally, Pharma is all about direct-to-consumer advertising, by-passing the back and forth and cutting straight to medical professionals. But this is just no longer an option, you need to get out of your cubicle, go stand by that proverbial water cooler and start communicating. Whatever the product! A Pew Survey found that in 2012, 72% ...

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Facebook’s Organic Reach Is About To Hit ZERO – How Small Brands Can Deal With It.

Facebook’s Organic Reach Is About To Hit ZERO – How Small Brands Can Deal With It.

A few weeks ago, Ogilvy & Mather broke the tragic news: ‘Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.   In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes ...

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