A few weeks ago, Ogilvy & Mather broke the tragic news: ‘Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time. In 2012, Facebook famously restricted organic reach of content published from brand pages to about 16 percent. In December 2013, another round of changes ...
Want to go viral? – Learn from Fiona in Stoke-on-Trent. Thousands of women posting their own selfies without any make-up on? If this was 20 years ago, when most of us were hiding behind our avatars, no one could have believed it. Was it Laura Lippman who started it in response to media bashing on ...
The Weekly Infographic: Recent Tech Company Acquisitions Facebook’s purchase of WhatsApp at $19 billion seemed to be ridiculous and somehow unrealistic. But Mark Zuckerberg and his team are very much convinced of the potential growth in WhatsApp users (although 500,000 users who felt their privacy at risk have migrated to a non-profit startup, Telegram). Facebook’s acquisition ...
So the question has been on the table since last Wednesday – Was it really worth the money? Some got astonished by Facebook acquisition of WhatsApp at $19 billion. Others mock how unrealistic the figure is (apparently WhatsApp costs more than 2012 London Olympics). WhatsApp makes only $20 million a year in revenue, according to ...
The future of social media, in my humble opinion, rests in the following key concepts: • Customisation (of products, experiences, services) • Niche • Tailor-made and personalised options These points can be seen already on dating sites. Dating sites will give you a forecast of what the future of social media look like. Yep.
The Guardian, Monday 29 April 2013: ‘In the last month, the world’s largest social network has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%. The declines are sustained. In the last six months, Facebook has lost nearly ...
I was having a “Sunday Roast Social Media Conversation” the other day, trying to explain to a friend my views on the beauty of medicine, and the importance of aesthetics in life; he said “a pill is a pill, mate”, to which I replied “Ceci n’est pas une pill”, paraphrasing René Magritte’s The Treachery of ...
DOGS, RIHANNA, LOL, ONE DIRECTION, CAT, CAT, CAT, ROFL, OMG, MEME, SPAM, SPAM, CAT, NICE QUOTE SUCH AS “LIFE IS JUST A BOWL OF CHERRIES”, LOL, CAT, DOG, OTHER KIND OF PET, TAG, SPAM, RIHANNA, JAY-Z, BEYONCE’, JUSTIN BIEBER, POLITICS, LUV, CAT, CAT, LOL, RIHANNA, STUFF REPOSTED FROM A PAGE CALLED “GETTING SO DRUNK, THE ...
Woke up this morning, feeling a bit like Saint Jerome, and had the urge to send a message in a bottle: “Dear Mark Zuckerberg, I understand that you don’t really care about being the most popular kid on the block, and that a personal wealth of $9.4 billions is not enough for you, your girlfriend, ...
“There’s a new kid on the block, and boy, the kid is tough” wrote Jack Prelutsky in 1984. There’s a new kid on the social media block, and boy, the kid is tough. Its name is Pheed, and it’s based around some strong ideas – but are we sure “strong” is better than “smart”, nowadays? ...
