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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

11 Trends That Will Help Your Luxury Fashion Brand Stand Out in 2023

11 Trends That Will Help Your Luxury Fashion Brand Stand Out in 2023

15/09/2022 0 Comments By Ghia Marnewick Reading Time: 10 Minutes

The year 2023 is around the corner and luxury fashion brands will be looking for a luxury marketing plan that will bring them the expected results. For centuries, the meaning of luxury has remained the same. People perceive them as status symbols, both in terms of power and money...

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Streetwear Marketing Strategy From Market Analysis to Creating Effective Marketing Plan

Streetwear Marketing Strategy: From Market Analysis to Creating Effective Marketing Plan

09/09/2022 0 Comments By Ghia Marnewick Reading Time: 6 Minutes

Streetwear is one of the most eye-catching fashion trends of recent years. It's about making, promoting, and selling casual wear in a new way that surpasses traditional retail channels. Streetwear is a fast-growing industry worth an estimated $309 billion that has exploded in popularity since 2017, with a 157% increase in searches for both proprietary and non-branded streetwear terms...

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Fashion Email Marketing Guide to Achieve Instant Impact on Conversions

Fashion Email Marketing Guide to Achieve Instant Impact on Conversions

24/11/2021 0 Comments By Ghia Marnewick Reading Time: 3 Minutes

It will come as no surprise that online shopping is on an all-time high. After spending months in our homes during the pandemic, the majority of us turned to online shopping, whether that was to order essentials or to treat ourselves while we were at home with a lot of time on our hands...

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Lingerie Marketing 101 How Can Intimate Apparel Industry Attract More Consumers

Lingerie Marketing 101: How Can Intimate Apparel Industry Attract More Consumers

07/10/2021 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

The intimate apparel industry has gone from being viewed as a necessity referred to as “foundation garments” and “unmentionables” in hushed tones, to being a developing segment of the fashion world and a pillar on runways...

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Inclusive Marketing for Fashion brand

Inclusive Marketing: How Fashion Brands Can Achieve Hefty Results

18/02/2020 0 Comments By David Pittaway Reading Time: 7 Minutes

Being aware of current marketing trends as they pertain to your industry can be pivotal in regards to achieving success and one of the fastest-growing trends in recent years has been inclusive marketing. This is especially the case when we refer to fashion brands. Now it may seem slightly reductive to refer to inclusive marketing ...

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YouTube Advertising

How to Use YouTube Advertising for Your Fashion Brand

20/02/2019 0 Comments By Karolina Sposob Reading Time: 11 Minutes

Video is the most powerful form of content in eCommerce, which is proved to be more engaging than text and image content combined- in fact, social video generates 1200% more shares. YouTube with its 1.9 billion logged in monthly users, is the world’s second largest search engine and third most visited site after Google and ...

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Fashion Instagram Strategy

7 Tips Fashion Brands Should Follow to Create Instagram Marketing Strategy

13/02/2019 1 Comments By Karolina Sposob Reading Time: 6 Minutes

Instagram is one of the most popular image sharing platforms and it has reached 1 billion monthly active users. With 25 million registered businesses it has become one of the most popular ways of online marketing and advertising. Many brands nowadays use Instagram to show off their products and connect with their target audience. It ...

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MarketingStrategiesforYourFashionBrand

10 Most Effective Marketing Strategies for Fashion Brand

07/05/2018 13 Comments By Appnova Reading Time: 8 Minutes

Every fashion brand needs a good marketing strategy in place to help it stay ahead of its competition. A good strategy will not only help them stay afloat in the treacherous sea that is eCommerce, but also grow as others flounder in confusion. As for you, it doesn’t matter if you’re brand new to the ...

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