In 100 years, think of that shirt you just bought having the ability to change colours based on the temperature of your body, the amount of light that’s hitting the fabric, or simply just for the sake of changing colours for style. This is possible because the future of clothing is nanotechnology...
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The fashion industry since the start of the pandemic has plummeted with online sales. All over the globe, the market has been fighting against the effect of the virus; the US and China’s eCommerce has fallen down to around 30%-40% and Europe’s online sales have been on a downwards trajectory by 5%-20%, meaning a long-term goal will need to be put in place for the survival of the fashion industry post COVID-19.
eCommerce and content go hand-in-hand like the best of friends. If you want to do well in eCommerce, you better have a content marketing strategy in place that drives awareness of your brand’s products or services. In other words, a content strategy that generates demand for what you offer. The problem comes when you consider ...
As tough as eCommerce in general is, manning a successful eCommerce fashion business is akin to trying to hold your head over water in a churning river — it’s not easy. On the one hand, you want to gather as many new customers as possible. On the other, you also want to turn that ‘new’ ...
Your customers don’t want to shop anymore, they want to experience. Particularly for fashion, lifestyle and beauty brands, the digital offering needs inspire beyond the purchase. The right platform is essential and luxury brands like Harvey Nichols, Charlotte Tilbury and Rebecca Minkoff have all turned to Magento Commerce to power their eCommerce experiences. Why Magento? ...
In a nutshell, major changes include Magento 2’s compatibility with modern technologies such as HTML5, CSS3 and jQuery, leaving Prototype JavaScript framework behind. But what exactly does that mean for retailers? Inevitably, such exciting and predominantly technical debate has often excluded those who don’t speak the language! So, we want to fill in the gap by discussing this crucial issue from both aspects: developers/non-developers (including clients) and front-end/back-end.
Why should brands adopt lifestyle eCommerce? From short documentaries, how-tos and eye-catching photography, editorial content embedded in eCommerce or website contribute to an increased brand awareness. Inspired customers are more likely to come back to your site to check out new editorial contents, which in return, help encourage them to buy the items.
In this digital age, luxury brands are investing more than ever in their online marketing efforts. From cutting edge design, to emotive videos, online magazines, super high-quality lifestyle imagery and more, the crossover between online and offline media has never been closer. Fashion e Commerce at the forefront of online retail Amongst the most innovative ...
