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Industry's Latest News and Insights on UI/UX Design, Branding, and eCommerce.

Lingerie Marketing 101 How Can Intimate Apparel Industry Attract More Consumers

Lingerie Marketing 101: How Can Intimate Apparel Industry Attract More Consumers

07/10/2021 0 Comments By Ghia Marnewick Reading Time: 5 Minutes

The intimate apparel industry has gone from being viewed as a necessity referred to as “foundation garments” and “unmentionables” in hushed tones, to being a developing segment of the fashion world and a pillar on runways...

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Inclusive Marketing for Fashion brand

Inclusive Marketing: How Fashion Brands Can Achieve Hefty Results

18/02/2020 0 Comments By David Pittaway Reading Time: 7 Minutes

Being aware of current marketing trends as they pertain to your industry can be pivotal in regards to achieving success and one of the fastest-growing trends in recent years has been inclusive marketing. This is especially the case when we refer to fashion brands. Now it may seem slightly reductive to refer to inclusive marketing ...

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Ecommerce_sales

What Types of Content Generate Demand in eCommerce?

05/11/2018 0 Comments By Appnova Reading Time: 4 Minutes

eCommerce and content go hand-in-hand like the best of friends. If you want to do well in eCommerce, you better have a content marketing strategy in place that drives awareness of your brand’s products or services. In other words, a content strategy that generates demand for what you offer. The problem comes when you consider ...

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TipsforFashionBrandsToStandOutinACrowd

10 Fashion eCommerce Tips to Help You stand out from the Crowd

20/09/2018 1 Comments By Appnova Reading Time: 6 Minutes

As tough as eCommerce in general is, manning a successful eCommerce fashion business is akin to trying to hold your head over water in a churning river — it’s not easy. On the one hand, you want to gather as many new customers as possible. On the other, you also want to turn that ‘new’ ...

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