The world of fashion has always been about movement and change. With the digital revolution, the industry has donned a new outfit - eCommerce. A shimmering blend of style and technology, fashion eCommerce is the modern-day stage where brands showcase their collections, not on the runway, but on scrolling screens of devices worldwide.
Visual storytelling is a powerful tool for marketers to communicate their brand message and engage their target audience. It involves using visual elements such as images, videos, graphics, and animations to convey a narrative or tell a story. The importance of visual storytelling in fashion marketing lies in its ability to capture and retain the attention of the audience. Visual content is processed faster by the human brain than text, making it more effective at conveying information and emotions. It can also evoke a greater emotional response from the viewer, which can help to build brand affinity and drive sales...
The intimate apparel industry has gone from being viewed as a necessity referred to as “foundation garments” and “unmentionables” in hushed tones, to being a developing segment of the fashion world and a pillar on runways...
Being aware of current marketing trends as they pertain to your industry can be pivotal in regards to achieving success and one of the fastest-growing trends in recent years has been inclusive marketing. This is especially the case when we refer to fashion brands. Now it may seem slightly reductive to refer to inclusive marketing ...
eCommerce and content go hand-in-hand like the best of friends. If you want to do well in eCommerce, you better have a content marketing strategy in place that drives awareness of your brand’s products or services. In other words, a content strategy that generates demand for what you offer. The problem comes when you consider ...
As tough as eCommerce in general is, manning a successful eCommerce fashion business is akin to trying to hold your head over water in a churning river — it’s not easy. On the one hand, you want to gather as many new customers as possible. On the other, you also want to turn that ‘new’ ...
