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Blog

Digital Clothing - A More Sustainable Alternative to Fashion Industry

Digital Clothing - A More Sustainable Alternative to Fashion Industry

10/03/2021 0 Comments By David Pittaway Reading Time: 3 Minutes

Digital clothing is potentially the future of fashion technology and could well be an incredibly lucrative opportunity for businesses out there. It is arguably the natural reaction to the rise of fast fashion, increasing carbon footprint the industry has on the environment and one-off clothing items that have become prevalent across the whole industry...

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Product Tagging

Automated Product Tagging in eCommerce: How this can Increase Sales

09/12/2020 0 Comments By David Pittaway Reading Time: 3 Minutes

Currently, rapid retail is more important than ever meaning that businesses are constantly challenged by the ever changing nature of the industry and consumer behavior. To stay ahead of the game, retailers need to go beyond just providing a platform to create conversions, and instead focus on engaging with their customers to fost trust and credibility which leads to repeat customers...

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Luxury Fashion

10 Trends That Will Help Your Luxury Fashion Brand Stand Out in 2020

12/03/2020 0 Comments By David Pittaway Reading Time: 5 Minutes

To stay ahead in an ever-growing, ever-competitive marketplace, luxury fashion brands need to be aware of the relevant trends each year. It can be a difficult sector to navigate. Evolving channels and shifting markets offer great revenue opportunities whereas, on the other hand, global economic growth as a whole is slowing and industry competition is ...

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DataAnalyticsFashionEcommerce-2

How Effectively Can Data Analytics Scale Up Your Fashion eStore

18/09/2019 0 Comments By Karolina Sposob Reading Time: 5 Minutes

Data Analytics has enriched many industries and eCommerce is no exception. Looking at the eCommerce fashion industry analysis, the market keeps constantly shifting, as machine learning and other technologies significantly improve efficiency and retrieve information to transform data into valuable insights. No one struggles with collecting data, because data is everywhere. The trouble is, that ...

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What Can Magento Commerce do for your Fashion Brand?

31/08/2017 0 Comments By Kate Fairman Reading Time: 2 Minutes

Your customers don’t want to shop anymore, they want to experience. Particularly for fashion, lifestyle and beauty brands, the digital offering needs inspire beyond the purchase. The right platform is essential and luxury brands like Harvey Nichols, Charlotte Tilbury and Rebecca Minkoff have all turned to Magento Commerce to power their eCommerce experiences. Why Magento? ...

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What does sustainability actually mean?

26/06/2017 0 Comments By Kate Fairman Reading Time: 2 Minutes

The concept of “sustainability” in fashion has started to become a little convoluted. It’s an issue, a movement and an incredibly important conversation encompassing everything from eco-friendly production to ethical treatment of workforces. But how exactly can we assess what we consider to be “sustainable practice”? The Business of Fashion looked recently at Milan-based menswear ...

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Bespoke Experiences for Online Luxury Customers

02/03/2017 0 Comments By Kate Fairman Reading Time: 3 Minutes

Special treatment for big spending customers is nothing new in the world of luxury shopping. As high- end retailers continue to move into e-commerce, the digital innovators of the pack are using insight to deliver customised experiences to an identified bracket of high-value shoppers. But how is this interpreted by the other “Just Customers”? Can ...

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Fashion & Digital – adapt or DIE.

02/03/2016 0 Comments By Waka Reading Time: 3 Minutes

Business of Fashion recently published an AMAZING post on ‘The Digital Iceberg’, analysing how ‘Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.’

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Art and Fashion – feat. #RickOwens, #SaintLaurent et al.

10/02/2016 0 Comments By Waka Reading Time: 2 Minutes

Angelo Flaccavento - a fine writer and fashion connoisseur with a sociological approach to the game - recently dropped an interesting article on fashion’s fascination with storytelling.

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Sustainable fashion: No marketing gimmick, feat. Adidas, Auria and Katie Jones

26/01/2016 0 Comments By Waka Reading Time: 3 Minutes

Sustainable fashion has been bubbling away. Just before ‘sustainability’ became just another buzzword, we had ‘eco-friendly’ and ‘green economy’. Today, there just seems to be an abundant usage of words like those. Some brands use them frivolously for the sake of not being left out of the trend.

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