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Bespoke Experiences for Online Luxury Customers

Bespoke Experiences for Online Luxury Customers

Special treatment for big spending customers is nothing new in the world of luxury shopping. As high- end retailers continue to move into e-commerce, the digital innovators of the pack are using insight to deliver customised experiences to an identified bracket of high-value shoppers. But how is this interpreted by the other “Just Customers”? Can ...

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Five ways Magento 2 will benefit the retailers

Five ways Magento 2 will benefit the retailers

In a nutshell, major changes include Magento 2’s compatibility with modern technologies such as HTML5, CSS3 and jQuery, leaving Prototype JavaScript framework behind. But what exactly does that mean for retailers? Inevitably, such exciting and predominantly technical debate has often excluded those who don’t speak the language! So, we want to fill in the gap by discussing this crucial issue from both aspects: developers/non-developers (including clients) and front-end/back-end.

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From pure story-telling to story-showing: What makes a lifestyle eCommerce? Part.1

From pure story-telling to story-showing: What makes a lifestyle eCommerce? Part.1

Why should brands adopt lifestyle eCommerce? From short documentaries, how-tos and eye-catching photography, editorial content embedded in eCommerce or website contribute to an increased brand awareness. Inspired customers are more likely to come back to your site to check out new editorial contents, which in return, help encourage them to buy the items.

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