Angelo Flaccavento - a fine writer and fashion connoisseur with a sociological approach to the game - recently dropped an interesting article on fashion’s fascination with storytelling.
Sustainable fashion has been bubbling away. Just before ‘sustainability’ became just another buzzword, we had ‘eco-friendly’ and ‘green economy’. Today, there just seems to be an abundant usage of words like those. Some brands use them frivolously for the sake of not being left out of the trend.
It is going to be a very good Christmas at Burberry, as the company is back on top spot, at least according to L2’s 7th annual Digital IQ Index®, which ‘benchmarks the digital performance of 83 luxury brands in the U.S. examining e-commerce, CRM, search marketing, and social media initiatives.’
Truly engaging lifestyle eCommerce websites serve as the hub for informative, educative and entertaining contents that encourage customers to come back again and again. So here are two more excellent examples of what lifestyle eCommerce should look like:
In this digital age, luxury brands are investing more than ever in their online marketing efforts. From cutting edge design, to emotive videos, online magazines, super high-quality lifestyle imagery and more, the crossover between online and offline media has never been closer. Fashion e Commerce at the forefront of online retail Amongst the most innovative ...