The year 2023 is around the corner and luxury fashion brands will be looking for a luxury marketing plan that will bring them the expected results. For centuries, the meaning of luxury has remained the same. People perceive them as status symbols, both in terms of power and money...
Streetwear is one of the most eye-catching fashion trends of recent years. It's about making, promoting, and selling casual wear in a new way that surpasses traditional retail channels. Streetwear is a fast-growing industry worth an estimated $309 billion that has exploded in popularity since 2017, with a 157% increase in searches for both proprietary and non-branded streetwear terms...
3D printing has evolved over the last five years and is continuing to grow at a rapid pace. The industrial manufacturing sector is helping develop final products that are done at a low-volume tooling and fixtures that are ultimately a lot more cost-effective than the traditional methods used...
In 100 years, think of that shirt you just bought having the ability to change colours based on the temperature of your body, the amount of light that’s hitting the fabric, or simply just for the sake of changing colours for style. This is possible because the future of clothing is nanotechnology...
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The fashion industry since the start of the pandemic has plummeted with online sales. All over the globe, the market has been fighting against the effect of the virus; the US and China’s eCommerce has fallen down to around 30%-40% and Europe’s online sales have been on a downwards trajectory by 5%-20%, meaning a long-term goal will need to be put in place for the survival of the fashion industry post COVID-19.
Nowadays, social media networks, Instagram in particular, have become an essential tool for fashion brands to show off their products and connect with a target audience. In fact, fashion industry represents 70% of total activity on Instagram, according to Klear. There is 25 million businesses on Instagram, including fashion brands, of which 96% have their ...
