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Fashion and VR: Who’s the real game changer? feat. Tommy Hilfiger, Rebecca Minkoff & Rigby and Peller

Fashion and VR: Who’s the real game changer? feat. Tommy Hilfiger, Rebecca Minkoff & Rigby and Peller

So last year we saw a sudden craze in virtual reality among brands of diverse kinds. Fashion was no exception. As we have already talked about this a while ago, virtual reality technology has swept the world of fashion by combining VR and catwalk shows, that were traditionally rendered as exclusive to a handful number of carefully selected people.

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Mass Customisation, AKA the future of fashion. From time immemorial.

Mass Customisation, AKA the future of fashion. From time immemorial.

Mass customisation in fashion is like VR (virtual reality) - it’s been around for ages, one day is HUGE, the next is MEH, then after two years becomes hot again, and everyone goes “Mass customisation will change the world of fashion FOREVER”, then nothing happens, then it goes BOOM again, and so on and so forth. Repeat. Again and again.

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The return of bricks and mortar? Startups leveraging omni-channel retail strategies

The return of bricks and mortar? Startups leveraging omni-channel retail strategies

Today, bricks-and-mortar business models are making a comeback as many innovative startups are moving back to the traditional channels. Does this trend signify the return of physical stores on the one hand and the decline of eCommerce on the other? Or simply the rise of omni-channel retail strategies?

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