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Appnova Case Study: Introducing Pocket Wardrobe Fashion App

Appnova Case Study: Introducing Pocket Wardrobe Fashion App

A mobile app offering personalised shopping experiences Designed for the multifaceted user About Pocket Wardrobe Appnova helped Pocket Wardrobe design and develop a fashion and lifestyle website and a mobile app where users can interact with fashion stylists, shop assistants and other in-the-know fashionistas. Our design and UX team primarily focused on analysing and understanding ...

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Fashion and Technology: Can smartwatches make the fashion statement too?

Fashion and Technology: Can smartwatches make the fashion statement too?

Fashion and technology: Smartwatches for fashionistas Design has always been rather disappointing in the smartwatch industry. Let it be Motorola’s Moto 360 or Samsung’s Galaxy Gear smartwatch, ugly design was the main reason why smartwatches haven’t taken off. But the Apple Watch seems to be the game-changer from the design and functional point of view. ...

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Fashion brands on Tumblr: Art of the Trench by Burberry.

Fashion brands on Tumblr: Art of the Trench by Burberry.

Burberry’s Art of the Trench The demise of Facebook Recently YouGov has published an interesting study for online business owners. ‘’Facebook has been quietly growing as a news portal in its own right.’’ More and more people have started to utilise Facebook to read about what’s happening around them. Apparently, 27% of 2000 people being ...

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Menswear eCommerce: how to capitalise on the fashion-unconscious?

Menswear eCommerce: how to capitalise on the fashion-unconscious?

The sky is blue. The leaves are green. And men hate shopping. That’s not necessarily true. Certainly not all men don’t care about appearance. Global fashion market for men is growing, according to BOF. But obviously, men shop differently from women. They spend less time in bricks and mortar stores, but more time on mobile eCommerce, for instance.

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This week in social media: China’s quirky facekinis attract global attention

This week in social media: China’s quirky facekinis attract global attention

China’s quirky facekinis on social media While we are were busy watching friends and celebrities taking the ALS ice bucket challenge this summer, some quirky masks were rocking social media in China. Watching famous people like Mark Zuckerberg and Bill Gates getting soaked with ice-cold water is fun and entertaining. (Who can say no to something for charity?) ...

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