Not only do they have less trust in larger institutions but they tend to question a lot of the problematic behaviours or the way companies conduct themselves. You’re just a click away from the cancel culture and as a generation that’s grown up with technology, there are high expectations to meet...
Generation Z - ‘the most influential generation in history’. Generation Z - ‘the most influential generation in history’. Nevertheless, many brands and researchers are still geared towards the millennials while downplaying the Gen Z.
